email

A =PROPER good idea from Bonobos

A =PROPER good idea from Bonobos

This email has just taken email creativity to a new level, so much so that members of the team and email community are still in a state of ‘Why didn’t I think of that?’.

The concept is based on the idea that their customers are most likely sitting at their desk but can’t browse the site as their boss may be watching them. They are offered the option of viewing a spreadsheet or ‘I don’t do spreadsheets’ which goes to the homepage.

Take a look at the campaign from Bonobos which landed in our inbox yesterday.

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Oops, we’re not sorry

Oops, we’re not sorry

Every now and again email campaigns may get deployed to the wrong segment, with a spelling mistake or the odd price error – but not all ‘mistakes’  are as genuine as they might plead…

The fact that emails with ‘oops’ or ‘sorry’ in the subject line generally have increased open rates (ours increased by 10% when we faked a test subject line), it makes sense that marketers would try their luck by invoking curiosity in subscribers. So how do you go about telling a real ‘oops’ from a complete load of poop?

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