Call to actions are the key to any email campaign, these little beauties help your user decide on where and what to click – not that they always do as they are told. There are many different varieties of CTA’s and the impact of using the right one can be colossal (we’ve all heard the story). So what makes us so inclined to click or tap one CTA and not another?
We’ve been doing some testing with Apple’s production release of iOS8, naturally focusing on the mail client, and one of the main findings so far has been a lack of support for the
Testing our recent studio moving email loads the poster image, but the play button doesn’t seem to function properly.
We’ve also done some initial testing around different file formats and file names, but we’ve not been able to get past the bug yet. It does at least feel like this could be the issue though, as it does seem to attempt to load the video.
iOS, and Apple platforms in general, have a good level of support for HTML5 (as far as email goes), so it remains to be seen whether this will be fixed in a future release.
U2 have barely finished up on stage at today’s Apple announcement, but we figured we’d take a quick look at a couple of the more immediate changes the new iPhone could bring to your email coding workflow.
iOS 8’s native email client, which will be shipped to iPhone users in a couple of weeks, doesn’t change much in terms of email rendering, so it’s pretty much business as usual there. However both sizes of iPhone 6 mark a departure in screen width from previous models.
We had an awesome time this week at The Email Design Conference in Boston. Here’s our highlights from the Twitter feed.
Good discourse at #TEDC14. Next generation of email creators don’t want shortcuts, they want to know how to do new things. Refreshing.
— TrendlineInteractive (@trendlinei) August 21, 2014