Black Friday: Top performing retailers of last year

Black Friday: Top performing retailers of last year

28th November 2014 – Black Friday
1st December 2014 – Cyber Monday

With Black Friday only hours away and Cyber Monday a few days away, brands may still be finalising their campaigns and gearing up for the most frenzied time of the year. As retailers compete to push the most stock and savvy customers shop to get the best deals on their christmas shopping, we take a moment to share an EDITD report and review some of the top performing retailers email campaigns from last year.

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Gmail users like cats, Outlook users like dogs

Gmail users like cats, Outlook users like dogs

Gmail users tend to be male, drive a Mazda and earn more than Yahoo! Mail users, according to the newly released YouGov Profiler. The profiler allows us to delve into YouGov’s mass of collected data on the UK public, and by filtering by brand, build out a bit more of a user picture.

Of course, these kind of things need to be taken which a huge pinch of salt, but there’s still some interesting things to learn. So we took a look at the typical customer for the popular email clients.

Let’s start with Gmail…

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Email Inspiration: Deezer Welcome Series

Email Inspiration: Deezer Welcome Series

Sometimes your users know what they are subscribing too, other times they may just sign-up out of curiosity and have no expectations whatsoever. In my case it was the latter…

“Have you tried Deezer? It’s much easier to use than other apps and it’s free.”

That was enough for me to give it a gander. Let the welcome series begin…

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