Split-Testing Responsive Email Design: You’re Doing it Wrong

Split-Testing Responsive Email Design: You’re Doing it Wrong


I watched a webinar yesterday where the presenter was strongly advocating doing a split test between a Responsive email vs. a Non-Responsive one (ideally the same email just sans-media queries) and I was reminded of a rant I half-wrote on my flight back from the Litmus Conference last year. There’s still too many swear words in that, but nevertheless I still think this approach demonstrates a lack in understanding in the benefits of going responsive.

Continue reading

Email Inspiration: B&Q Interactive Email

Email Inspiration: B&Q Interactive Email

We love this B&Q email that Mark Robbins spotted on Twitter, because there is almost everything you’d want to do in an email going on. First off, there’s a custom published barcode, which contains the user’s unique member number. It’s also very nicely responsive. But the main reason we love this email is that it contains an interactive offer carousel, which changes when you mouseover different menu items.

Continue reading

Email Inspiration: Size? gathering user data

Email Inspiration: Size? gathering user data

We love this email from UK streetwear retailer Size? Aside from being a campaign for their current sale, it doubles as an effective user-preference collection email. The shoe size that the user clicks on can be captured and future campaigns can be tailored for that, which is a lot more effective than relying on the user setting this in a preference centre somewhere.

Continue reading