Love this from Complex magazine.
Email Design: Sometimes a big animated gif does the trick
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Email Inspiration: One Kings Lane – Update your preferences
This email from online shopping network One Kings Lane is an example of a preference setting reminder done right. It publishes your existing settings, has a clear option to update them, and also has a straight-forward design that works well on mobile.
We Recommend: Update Your Campaigns With ‘Modern HTML Email’
Whether you are a designer, marketer, just starting out or have been in the email industry for multiple years, the Modern HTML Email guide is for you. Author, Jason Rodriguez, has compiled lessons he has learnt throughout his impressive career and has thankfully (you will be thankful) 
passed them on.
Available in print and digital, the guide walks through everything from marketing basics to advance HTML techniques, teaching you how to design an email from the ground up. He even goes as far as to include responsive techniques and a sample so you can see the examples in action.
All in all, a guide thoroughly recommended by the team here at Action Rocket. To download a free sample or to get more information, go over to Modern HTML Email now.
Why you should attend the Email Design Conference #TED13
San Fransico, London and Boston will be hosting Litmus’ email marketing based conferences this year. With dates in September through to November, it will be bringing together speakers from various agencies and brands who have blazed trails for the industry. It’s bound to be an insightful experience as well as the following:
- Meet fellow email professionals
- Network with industry experts
- Get inspired by tons of real-world examples
- Gain actionable takeaways to take back to the office
- Discover industry trends and best practices
Speaker sneak-peak…
For more information and to purchase your tickets click here.
Industry Weekly Wrap-up
Here are our favourite links from the past week (and beyond) of email marketing and digital. Read and share and let us know what you think!
1. Analysis: Best v. Worst Email Subject Lines Print in the Mix
2. Rumor: Apple’s Next iPhone to Arrive Sept. 10 PCMag
3. Email-led Startups Kate Kendall
4. Google filing says emails sent to Gmail have no expectation of privacy SlashGear
5. Gmail Opens Drop 18%: Are Tabs to Blame? Justine Jordan, Litmus
6. Sprout Social Case Study: Welcome Email Makes A Good First Impression Litmus
7. 21 Email Metrics You Should Start Measuring Today ClickZ
8. Email Marketing For Mobile App Creators SmashingMag
Also, don’t forget to register and join us at the Email Design Conference where Elliot will be speaking. Early bird tickets are on sale now.