We had an awesome time this week at The Email Design Conference in Boston. Here’s our highlights from the Twitter feed.
I was lucky enough to attend this years Litmus conference in Boston, ‘Merica and to represent team Action Rocket.
It was awesome. The Litmus guys know how to do stuff right. It was pretty much constant contact, either listening to brilliant talks from some of the finest minds in email or chatting with other attendees about our common interest: Email.
There was so much going on that its all a bit of a blur now but here were some of the highlights for me:
As you may have seen, the beta for Mailbox for Mac was released a couple of days ago. We thought we’d do a few quick tests to see how it’s rendering engine held up.
First we sent #emailweekly, which is a template we’ve built using fluid-responsive hybrid coding. It behaves in much the same way as most other email clients.
Here at ActionRocket HQ we love it when an opportunity presents itself to make an animated GIF. It’s a fairly old school technology, but it can be really effective when combined with the right corrective message.
Here’s 5 great animated GIF emails we’ve spotted in our seed inbox:
I watched a webinar yesterday where the presenter was strongly advocating doing a split test between a Responsive email vs. a Non-Responsive one (ideally the same email just sans-media queries) and I was reminded of a rant I half-wrote on my flight back from the Litmus Conference last year. There’s still too many swear words in that, but nevertheless I still think this approach demonstrates a lack in understanding in the benefits of going responsive.