The long-peddled phrase about email development being stuck in 1999 isn’t true any more, with some of the best and most popular email clients matching web standards pretty much toe-to-toe. Recently we’ve seen Gmail fix almost all of their rendering issues (with some nuances) and iOS roll out support for CSS Grid.
However, this drastic improvement in HTML support means that the state of email rendering is somewhat fluid at the moment, so it’s important to stay up to date with just what you can do where.
That Little Brown Bag
For a while now, a friend of mine has been a religious Frank Body fan. With some persuasion, she finally got me to sign up (recent coffee convert here). This ecommerce only brand is a unique coffee based skin exfoliating scrub. Oh, and they have great email content. Let’s take a look…
Stand out email campaigns from the past month.
Receiving emoji’s in your subject lines – love it or hate it?
According to Litmus, the use of emoji’s have skyrocketed 777% year on year – increasing in popularity at such a rate, Oxford Dictionaries named an emoji ‘Word of the Year‘ in 2015.
Thanks to the emoji, subject lines are able to become a lot more expressive. The likes of 😍 and 👻 are creating a whole new language within the digital world…
Welcome to the first of my monthly blog posts! Each month I will be sharing some of my favourite emails that have landed in my inbox. As a designer at Action Rocket, I get to create and build campaigns for great brands so I like to keep an eye on what trends and innovations are occurring in the industry. Take a look at some of the campaigns that have caught my this month, feel free to let me know what your thoughts are in the comments below!