The stress of buying a house and moving is without doubt one of the biggest challenges in our modern day life. The only process worth shouting about is the user experience of Appliances online.com.
After being recommended by several friends I set myself a budget and started to shop around for my new white goods. An inexperienced buyer AO’s customer journey helped every step of the way.
Every now and again email campaigns may get deployed to the wrong segment, with a spelling mistake or the odd price error – but not all ‘mistakes’ are as genuine as they might plead…
The fact that emails with ‘oops’ or ‘sorry’ in the subject line generally have increased open rates (ours increased by 10% when we faked a test subject line), it makes sense that marketers would try their luck by invoking curiosity in subscribers. So how do you go about telling a real ‘oops’ from a complete load of poop?
Call to actions are the key to any email campaign, these little beauties help your user decide on where and what to click – not that they always do as they are told. There are many different varieties of CTA’s and the impact of using the right one can be colossal (we’ve all heard the story). So what makes us so inclined to click or tap one CTA and not another?
We’ve been doing some testing with Apple’s production release of iOS8, naturally focusing on the mail client, and one of the main findings so far has been a lack of support for the
Testing our recent studio moving email loads the poster image, but the play button doesn’t seem to function properly.
We’ve also done some initial testing around different file formats and file names, but we’ve not been able to get past the bug yet. It does at least feel like this could be the issue though, as it does seem to attempt to load the video.
iOS, and Apple platforms in general, have a good level of support for HTML5 (as far as email goes), so it remains to be seen whether this will be fixed in a future release.