Re-engagement emails are a great way to clean and re-activate dormant parts of your list. It’s also a great opportunity to single out customers and make them feel appreciated and heard. That’s why this ASOS email stood out, they noticed I hadn’t been on their site/opened their emails for a while, which now a lot of companies do, yet their messaging and UX is a little different to most I’ve seen.
Principle 3 – Remember that a person’s name is to that person the sweetest and most important sound in any language.
I’ve been reading (and re-reading) ‘How to Win Friends and Influence People’ for about half a year now – although a lot of it is common sense, it’s still one of those books you wish you would have read sooner. Although I don’t agree with parts of the book, there is one chapter (6) in particular I have visited quite a few times because it speaks to the email, and general, marketing geek in me. If you’re familiar with the text, which odds would say you will have at least heard of it (first published in 1936, selling over 30 million copies), you probably know this section as ‘Six ways to make people like you’. In brief, Carnegie tells us about then politicians and CEO’s that could attribute a lot of their success to people skills, as simple as remembering names and birthdays. Seriously, this stuff would supposedly win elections. The chapter links a lot of similar principles together. Marketers can get so wrapped up in tactics and goals that they forget how far being kind and taking a genuine interest in someone, actually goes. No matter what customer profile you’re targeting, human nature & psychology (more or less) stay the same.
We’re at the Email Innovations Summit in Vegas (baby!) today and tomorrow. Here are our tweetable highlights from the design and content side of things…
Elliot and I went to #TheBestMarketingEventEver last week and we came away with a fair few tips from Gary Vaynerchuck and co. One of them being, ‘no matter how much you dislike the thought of using Snapchat as a business, you should probably be getting used to it’. We came back to the studio and got the team involved…
No, we’re not having brisket.
If you were going to have one epic #emailgeek dinner party, this would probably be the line up. If you aren’t prepared to clean up after these lot though, they are still probably worth a follow on Twitter. We’ve pulled 60** of our favourite global geeks in no particular order…
