Things we learnt at #TEDC14

I was lucky enough to attend this years Litmus conference in Boston, ‘Merica and to represent team Action Rocket.

It was awesome. The Litmus guys know how to do stuff right. It was pretty much constant contact, either listening to brilliant talks from some of the finest minds in email or chatting with other attendees about our common interest: Email.

There was so much going on that its all a bit of a blur now but here were some of the highlights for me:

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Split-Testing Responsive Email Design: You’re Doing it Wrong

Split-Testing Responsive Email Design: You’re Doing it Wrong


I watched a webinar yesterday where the presenter was strongly advocating doing a split test between a Responsive email vs. a Non-Responsive one (ideally the same email just sans-media queries) and I was reminded of a rant I half-wrote on my flight back from the Litmus Conference last year. There’s still too many swear words in that, but nevertheless I still think this approach demonstrates a lack in understanding in the benefits of going responsive.

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