With summer almost over, I thought I’d take a look back at some of my favourite campaigns from this summer and (slightly) beyond. First up, Virgin America.
Recognised as one of the most innovative companies of 2015, it came as no surprise to me when these little gems began to pop up in my inbox. I’ve been following these animations closely this year, even the emails with static images are awesome – but that’s for another post.
Marketers spend a lot of time thinking up clever, witty, interesting content ideas for campaigns (and spend a lot of money implementing them). What if the content you need is already sitting there in front of you; disguised as some boring yet meaningful security measure.
Harvey Nichols thought outside the box and this is the campaign they came up with. We love this idea. Click the image below, sit back and enjoy…
If you’re an ecommerce company (or you work at one), you’ll know the struggle of getting your checkout process seamless and as user-friendly as possible. You may also be aware that the average basket abandonment rate is around 70%. Now, that sounds daunting, but realistically some of these users had little intention to buy in the first place and there is not much you can do about that (incentivise, you can definitely incentivise). Something made them put those items in their basket, that’s all you can be sure of.
I’m two months deep into living with an Apple Watch, and while it’s not quite ready for the mainstream, I’d say that wearables will be the future for a lot of us. Sure, it’s a slightly clunky first-gen product, but it definitely has its exciting little moments that feel like the future.
Obviously the thing we’re most interested in is the Apple Watch’s email abilities. These may at first appear limited in their current state but, again, offer up an interesting glimpse of things to come.
TL;DR: TD,TR aren’t good, but we’re stuck with them.
As you may or may not know, the HTML standard for email is a mess. There is no defined standard, it is more a way of coding that is a reliable as we can get in as many email platforms as we can. It is easy to dismiss it as coding for 1995 – and the table based approach has its roots from that era – but there is at least a dash of some more modern code in order to apply fixes and add enhancement.