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3 step guide to email-friendly MEGA-GIFs

3 step guide to email-friendly MEGA-GIFs

TL:DR – This article is about creating silky-smooth awesome GIFs with a tiny file size 🙌🏼

Even though we’re taking brave steps into things like CSS & SVG animation, you still can’t beat a solid GIF for cross-platform animation support.

It may have just celebrated it’s 30th (Yes, thirtieth) birthday, but you’d be surprised how much you can still squeeze out of a GIF with a bit of optimisation. It’s totally possible to make something outlandish like a 10 second GIF running at 25 frames per second (FPS) that weighs in at 1MB instead of 20MB.

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An idiot’s guide to GDPR

An idiot’s guide to GDPR

You may have heard of this group of letters floating around, being linked to email and think that it might impact your job/company one day soon but don’t want to do the research and have to sit and actually absorb words like ‘legislation’… PAH. Here’s an easy and concise guide to see if you have to do anything about GDPR before the impending day of chaos –> 25th May 2018.

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Digital strategy: Is a URL still needed?

Digital strategy: Is a URL still needed?

Is digital ready for social media only brands?

A vertical under the Clique Media Group’s vast digital umbrella, is Obsessee. A brand whose content destination is only present on their social media channels; the blogging brand focuses on trending topics ranging from fashion to food and music.

Living on their social platforms, their editors create exclusive content for Facebook, Instagram, Snapchat, and Tumblr. Generating videos, live Q&A’s, images, personal essays, and news. It targets women between the ages of 14 and 22, also known as ‘Generation Z’. Obsessee’s web page only displays the single page below, acting more of a ‘cover page’ for users.

Obsessee-social-media-brand-600x315

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Elliot Ross
Elliot Ross is founder of Action Rocket, a creative agency working in email. His experience includes creating award winning websites, mobile experiences and email marketing campaigns for British Airways, Sony Playstation and IKEA.
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