Here at ActionRocket HQ we love it when an opportunity presents itself to make an animated GIF. It’s a fairly old school technology, but it can be really effective when combined with the right corrective message.
Here’s 5 great animated GIF emails we’ve spotted in our seed inbox:
if you're split testing responsive vs. non, and looking at clicks or opens, you're doing it wrong #emaildesign
— Elliot Ross (@iamelliot) July 10, 2014
I watched a webinar yesterday where the presenter was strongly advocating doing a split test between a Responsive email vs. a Non-Responsive one (ideally the same email just sans-media queries) and I was reminded of a rant I half-wrote on my flight back from the Litmus Conference last year. There’s still too many swear words in that, but nevertheless I still think this approach demonstrates a lack in understanding in the benefits of going responsive.
We love this B&Q email that Mark Robbins spotted on Twitter, because there is almost everything you’d want to do in an email going on. First off, there’s a custom published barcode, which contains the user’s unique member number. It’s also very nicely responsive. But the main reason we love this email is that it contains an interactive offer carousel, which changes when you mouseover different menu items.
We love this email from UK streetwear retailer Size? Aside from being a campaign for their current sale, it doubles as an effective user-preference collection email. The shoe size that the user clicks on can be captured and future campaigns can be tailored for that, which is a lot more effective than relying on the user setting this in a preference centre somewhere.
We love email that’s been shown a bit of thought and care over here at ActionRocket HQ, and are especially excited to see the World Cup ideas arriving into the inbox.
Action Rocket is the Creative Studio for the Email Channel. We focus on creative ideas, design and HTML development that works for email.