Email Innovations Summit 2016 #EIS16 in Tweets

We’re at the Email Innovations Summit in Vegas (baby!) today and tomorrow. Here are our tweetable highlights from the design and content side of things…

Innovation in Email Design – Elliot Ross, Justine Jordan, Mark Robbins, John Thies





Starting your own consultancy

Parry Malm

The Millennials Do/Don’t Use Email

Mark Robbins is an Email Wizard


Oh Hai Bill!

Because Vegas

Exploring Snapchat for Email Marketers

Exploring Snapchat for Email Marketers

Elliot and I went to #TheBestMarketingEventEver last week and we came away with a fair few tips from Gary Vaynerchuck and co. One of them being, ‘no matter how much you dislike the thought of using Snapchat as a business, you should probably be getting used to it’. We came back to the studio and got the team involved…

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60 people I’d want at my email dinner party

60 people I’d want at my email dinner party

No, we’re not having brisket.

If you were going to have one epic #emailgeek dinner party, this would probably be the line up. If you aren’t prepared to clean up after these lot though, they are still probably worth a follow on Twitter. We’ve pulled 60** of our favourite global geeks in no particular order…

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4 Key Design Principles for Emails in 2016 & Beyond

4 Key Design Principles for Emails in 2016 & Beyond

1. Hierarchy

Email is a communication channel, the number one aim is to get a message across clearly, correctly, and cleverly.

Clearly – Can I read it? Do I understand it?
Correctly – Does it make sense? Is it appropriate? Is it the right image/product/offer?
Cleverly – Does it make me think? Does it engage me? Is it interesting?

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