If you send a couple of email campaigns a week with the same messages, predictable clearances and spotlight products, it’s easy to become repetitive to your subscribers. It can get frustrating for the email marketer involved, too. It’s great seeing brands get creative and trying new things to present the same messages (like this Bonobos campaign). It might take a little more time and effort but aren’t your subscribers worth it? Indeed they are.
A couple of weeks ago we held an evening meetup in association with Campaign Monitor, to discuss where email design and strategy is headed. Below are a couple of talks from our team, plus full videos are on the Future Of Email microsite, including Becs Rivett, Matt Hayes and Parry Malm.
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With around 130 enthusiastic email marketers in attendance, the conversations (and beer) flowed effortlessly. We even managed to quickly round up a decent £153.10 for the Nepal Earthquake Appeal – thanks to those that were so generous!
It was a great turnout and the response was reaffirming of the communities’ desire to learn and talk email; the waitlist was bursting at the seams. With that said, if you weren’t able to make it (or just want to re-live it) here’s a quick recap: