Rumour has it that Google are experimenting with adding a snooze button to the mobile Gmail app. According to Geek.com, a snooze button would allow users to effectively save their email for later.
Here at the ActionRocket studio we’ve been experimenting with some Internet of Things type gadgets, most recently with our internet connected bus stop sign. One of the things that’s intriguing about this is how this kind of logic can be added to email — what if something that happens in an email can cause an effect on something in the real world? (and vice versa)
We’ve talked before about making the experience better for users with images turned off, but it’s still something that is frequently missed by email coders. This example from McDonald’s includes a few best-practice techniques, such as styling Alt-text and clever use of background colour, plus also throws in a bonus piece of burger pixel-art. Delicious.
Much has been made of Google’s previous efforts to split the Gmail inbox into different tabs. In their first incarnation, messages were sorted into either Primary, Social, Updates or Promotions sections based on their content. Marketers’ reactions were varied, but there was a general consensus that being in the Promotions tab was the lesser option, compared to being in the Primary one.
However yesterday Gmail announced an innovation that may change all that.
Rolling out shortly, messages in the promotions tab will be displayed in a new Pinterest style grid, most importantly including a promotional image and a sender logo.
Action Rocket is the Creative Studio for the Email Channel. We focus on creative ideas, design and HTML development that works for email.
