Receiving emoji’s in your subject lines – love it or hate it?
According to Litmus, the use of emoji’s have skyrocketed 777% year on year – increasing in popularity at such a rate, Oxford Dictionaries named an emoji ‘Word of the Year‘ in 2015.
Thanks to the emoji, subject lines are able to become a lot more expressive. The likes of 😍 and 👻 are creating a whole new language within the digital world…
Welcome to the first of my monthly blog posts! Each month I will be sharing some of my favourite emails that have landed in my inbox. As a designer at Action Rocket, I get to create and build campaigns for great brands so I like to keep an eye on what trends and innovations are occurring in the industry. Take a look at some of the campaigns that have caught my this month, feel free to let me know what your thoughts are in the comments below!
At our last Email Meetup we switched from peering into Future of Email and took a stone cold look at the past.
Now email has pretty much fully evolved into the mobile era, we thought it would be interesting to take a look back at some nice familiar brands and see how they made the leap into mobile – and also if we can spot any trends along the way.
Christmas is always a prime season for seeing some of the most creative email designs. Planning starts early, from March in some cases, so it gives teams a lot of time to think up and deploy something innovative.
Here we have New Look, a UK based fashion retailer with it’s pretty cool pixelated animations. We’ve seen GIF’s and personalisation before but we loved the look and feel of this campaign. The use of typography throughout is also something to pay attention too. Take a look and let us know what you think. If you click on the images you’ll be taken to the whole newsletter.
Re-engagement emails are a great way to clean and re-activate dormant parts of your list. It’s also a great opportunity to single out customers and make them feel appreciated and heard. That’s why this ASOS email stood out, they noticed I hadn’t been on their site/opened their emails for a while, which now a lot of companies do, yet their messaging and UX is a little different to most I’ve seen.