Email Marketing Resources

We’ve put together a list of resources to help inspire  across the email community. At a time when many of us are working from home, remember to take time away from your screen and keep the creativity flowing.

First up we have a great list of podcasts:

🎧 Ask me Anything About Email Marketing – AWeber. Each of these episodes has been recorded in a question – answer format. With listeners asking their questions & hosts & their guest answering. Covering a variety of topics from design to analysis.

🎧 E-telligence: Email marketing isn’t dead. the way you’re using it is – Efocus Marketing. This podcast digs into specific areas of email marketing helping you to energise your campaigns & use email more intelligently to increase your results.

🎧 Delivering – Litmus. This podcast moves beyond industry news & looks at the email industry as a whole. From design, development, trends, culture, copywriting and more.

🎧 My Dog Ate my Email – DMA. From AI to KPI’s this podcast covers a whole range of topics, & features a variety of guests who live & breath email.

🎧 Feedback Friday – Really Good Emails. The team at RGE chat to a range of brands and guests about the hurdles which good emails should overcome to stand out in the inbox.

Now for all you bookworms 📚. Here’s a great selection of books for you to get stuck into:

📖 This is Marketing – Seth Godin. A short & easy read, full of advice for email marketers.

📖 Everybody writes – Ann Handley. This is a go-to guide to help you write better content.

📖 Alchemy – Rory Sutherland. This book touches upon the importance of non-rational factors, in how we make decisions and how problems can be solved.

📖 Delusions of brandeur – Ryan Wallman. A bit of humour to add to our list, this book reflects on what it means to be a marketeer and what it takes to be great.

📖 The Language Effect – Parry Malm. A book by our great friend at Phrasee, discusses why AI-Powered copywriting is a marketer’s new best friend, and why you should add it into your marketing mix.

Finally here is a great list of helpful communities, groups & channels in the email and marketing industry. Working from home can often be isolating so this list is here to ensure you have people to talk to if / when needed:

🎤 Quarantine Book Club. Join your favourite authors on Zoom where you can have conversations from the privacy of your own home.