We’ve talked before about making the experience better for users with images turned off, but it’s still something that is frequently missed by email coders. This example from McDonald’s includes a few best-practice techniques, such as styling Alt-text and clever use of background colour, plus also throws in a bonus piece of burger pixel-art. Delicious.
Whether you are a designer, marketer, just starting out or have been in the email industry for multiple years, the Modern HTML Email guide is for you. Author, Jason Rodriguez, has compiled lessons he has learnt throughout his impressive career and has thankfully (you will be thankful) passed them on.
Available in print and digital, the guide walks through everything from marketing basics to advance HTML techniques, teaching you how to design an email from the ground up. He even goes as far as to include responsive techniques and a sample so you can see the examples in action.
All in all, a guide thoroughly recommended by the team here at Action Rocket. To download a free sample or to get more information, go over to Modern HTML Email now.
Mobile sites that offer services would be smart to host a click-to-call link on their homepage for users to easily get in contact and make an enquiry – especially if that is their primary communication channel for customers (Gladstone Brookes example below). The reason for this is it’s simple, easy, convenient and ‘no fuss’ for the user.
Before you finish the working week and head out to enjoy the sunshine, take a look at some of our favourite blog posts and links from the past 7 days.
1. 25 mind-blowing email statistics Salesforce
2. How to to Integrate Email and Social Media to Increase Engagement JeffBullas
3. How to Showcase Your Work Using LinkedIn’s ‘Professional Portfolio’ Feature [Quick Tip] HubSpot
4. The Ultimate Responsive Web Design Beginners Resource List TargetLocal
5. 5 Great Ideas to Boost Your List Engagement: Email Marketing SEJ
6. Do the top 20 US retailers care about Google+? Econsultancy
7. 10 Helpful Resources for Testing Responsive Web Design Vandelay
8. How NRI Netcom uses Analytics to measure user engagement of responsive web design Google Analytics