Tag: email

The Importance of Template Health Checks

The Importance of Template Health Checks

Email marketers often invest significant time and resource into designing and coding large master templates (also sometimes referred to as design systems). These can make the process of producing new mailings significantly easier and more efficient.  

The Importance of Team Efficiencies Twitter Chat

The Importance of Team Efficiencies Twitter Chat

Did you catch our Twitter chat this week? For those of you who weren’t able to join in, we’ve highlighted some of the awesome replies we received!

Email Schema Markup and Gmail Promotions Tab

Email Schema Markup and Gmail Promotions Tab

If you use Gmail, chances are you’ve seen flight details, online purchases, or confirmation emails look a little different in your inbox. So what are these types of emails? And how can they enhance how information is digested?

The Perfect Email Envelope

The Perfect Email Envelope

We all want our subscribers to open our emails – a key metric that people have been chasing since the dawn of email. We wanted to focus on some attributes of your email envelope that could help increase your open rates!  

Delivering Value to Your Subscribers

Delivering Value to Your Subscribers

Marketers have a lot of responsibility on their shoulders currently, with many customers turning to them for reassurance and guidance. Whilst it’s easy to get wrapped up in tactics and KPI’s, it’s important to remember how far authenticity can actually go.