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Spill the beans

Spill the beans

That Little Brown Bag

For a while now, a friend of mine has been a religious Frank Body fan. With some persuasion, she finally got me to sign up (recent coffee convert here). This ecommerce only brand is a unique coffee based skin exfoliating scrub. Oh, and they have great email content. Let’s take a look…

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Exploring Snapchat for Email Marketers

Exploring Snapchat for Email Marketers

Elliot and I went to #TheBestMarketingEventEver last week and we came away with a fair few tips from Gary Vaynerchuck and co. One of them being, ‘no matter how much you dislike the thought of using Snapchat as a business, you should probably be getting used to it’. We came back to the studio and got the team involved…

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Easter Email Inspiration

Easter Email Inspiration

With Easter this weekend, we have seen some eye-pleasing campaigns in our inbox with some interesting concepts and creative. Take a look and enjoy… but not too much, the Colossal egg is mine. Mine I tell you.

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We Split Tested a Nonsense Subject Line, You’ll Never Guess What Happened Next!

We Split Tested a Nonsense Subject Line, You’ll Never Guess What Happened Next!

Well, actually not much. But that’s because we already know the results of this test are useless.

Last week Clickhole posted this excellent send up of subject line “best practice”, including such gems as ‘Start your subject line with “GOOD EMAIL”‘ and ‘For urgent emails, write “I HAVE YOUR DAUGHTER”‘. We’ve been questioning the value of perceived subject line best practice for a while – there’s obviously a lot of value in writing a subject line that grabs your audience, but we’re not convinced that following an arbitrary set of rules is the right way to get there.

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