TL:DR – This article is about creating silky-smooth awesome GIFs with a tiny file size 🙌🏼
Even though we’re taking brave steps into things like CSS & SVG animation, you still can’t beat a solid GIF for cross-platform animation support.
It may have just celebrated it’s 30th (Yes, thirtieth) birthday, but you’d be surprised how much you can still squeeze out of a GIF with a bit of optimisation. It’s totally possible to make something outlandish like a 10 second GIF running at 25 frames per second (FPS) that weighs in at 1MB instead of 20MB.
That Little Brown Bag
For a while now, a friend of mine has been a religious Frank Body fan. With some persuasion, she finally got me to sign up (recent coffee convert here). This ecommerce only brand is a unique coffee based skin exfoliating scrub. Oh, and they have great email content. Let’s take a look…
Elliot and I went to #TheBestMarketingEventEver last week and we came away with a fair few tips from Gary Vaynerchuck and co. One of them being, ‘no matter how much you dislike the thought of using Snapchat as a business, you should probably be getting used to it’. We came back to the studio and got the team involved…
Well, actually not much. But that’s because we already know the results of this test are useless.
Last week Clickhole posted this excellent send up of subject line “best practice”, including such gems as ‘Start your subject line with “GOOD EMAIL”‘ and ‘For urgent emails, write “I HAVE YOUR DAUGHTER”‘. We’ve been questioning the value of perceived subject line best practice for a while – there’s obviously a lot of value in writing a subject line that grabs your audience, but we’re not convinced that following an arbitrary set of rules is the right way to get there.