email marketing strategy

Email Marketing Blog Roundup: 22 Oct 2010

It’s been a while since we posted up some picks from other email marketing blogs – here’s some recent articles we like!

Sh!t my dad says about email marketing

Really good insight from someone outside the industry – by Chris Donald

Email’s Alive, But You’re Doing It Wrong

Lots of really good points about email vs. social, and how people are dropping the ball in email, by Lisa Barone.

Dell Subject Line: We Come In Peace

Nice campaign review by Remy Bergsma

Learning from an Unsubscribe

Really good pointers here from Campaign Monitor, around learnings you can make when a user unsubscribes.

Follow @iamelliot on twitter for more email marketing updates!

Week #4: Useful email design blog posts and resources

Here’s a quick roundup of email marketing blog posts and articles from the past week.

We will get our new blog theme sorted this week, don’t worry!

Is email marketing becoming less relevant?

In interesting discussion on econsultancy borne out of the e-Dialog Email Attitudes Report, which suggested that 39% of UK consumers claim the marketing email they receive is less relevent than it was 12 months ago.

The Art And Science Of The Email Signature

Some useful tips, good best practice and a quick example gallery of html email signiatures.

E-mail Marketers Want a Piece of Geolocation, Too

Interesting thoughts on how geo-location can be used to increase the relevence of an email marketing campaign.

If you’ve got any hot tips for this week, or want a heads up on interesting things as we find them, connect with @iamelliot on Twitter.

Week #3: Useful email design blog posts and resources

A quick round up of some email marketing and email design articles from the last week.

Steve Jobs demos the iPad’s email client

All the pointers so far suggest that the iPad’s on board email client will be pretty good, and will even support pre-header text alongside the subject line.

The myth of the page fold: evidence from user testing

Mostly focused on web as opposed to email, but is there something we can learn from this? Definitely something to test.

42 email design resources

An old but good list of email marketing blogs, reports and resources.

If you’ve got any hot tips for this week, or want a heads up on interesting things as we find them, connect with @iamelliot on Twitter.