email marketing strategy

Email Marketing Blog Roundup – Conference edition

Time for a quick look at some of the recent email blog posts. If you spot anything you think should be in here, please give me a shout on twitter – @iamelliot.

Email Evolution Conference Take-aways

Remy Bergsma runs through some of the key takeouts from the recent conference in Miami. Having read through much of the twitter buzz about EEC, I’m definitely going in 2012!

The 2010 Email Marketing Trendies

Nice roundup of some of Trendline Interactive‘s favourite emails of 2010, thanks for including our work on Skype guys!

What’s the ROI of your Mother?

e-Dialog’s Liz Lynch posts thought and discussion on Gary Vaynerchuk’s keynote speech at EEC.

Marketing Sherpa Notes

We seem to be in the middle of conference season – just before the EEC conference was the Marketing Sherpa Email Summit. If you missed out, here’s some excellent write-ups from David Kirkpatrick, Magdalena Georgieva and the Marketing Sherpa Blog.

Starbucks Newsletter: Full Width Backgrounds

The Starbucks Card Newsletter is a great example of using full width background imagery in an email campaign – a useful way to add extra brand elements and style, drawing the email out from the regular email client page background. The main content area of the email is still within a 700px limit, so the extra background space will collapse down for those using smaller browsers.

In terms of the artwork, the coffee-bean-sack texture is on brand and follows the kind of textured look that  is very ‘in’ at the moment on the web. Elsewhere there’s some standard newsletter fayre, perhaps it’d be good to bring the account management stuff up so it’s more prominent.

Implementing background images in email

Unlike most background images, those applied to the <body> tag do work in Outlook 2007. A few other email clients don’t though, so it’s best to apply the background to both the <body> and a 100% width table, just to be sure.