The shift to mobile represents a huge challenge to email design. We know that more and more users are checking emails on smart phones and tablets, but currently our approach has largely been to make our current designs work as best we can for these…
Gap Europe’s last minute Christmas campaign features an interesting animated GIF – depicting a present being unwrapped, and revealing the latest order times to ensure delivery before Christmas. Whilst usually it’s advisable to avoid locking such important information within the frame of an animated image,…
This campaign by Virgin Trains cleverly uses common social media design styles to produce an engaging marketing email. It’s also a great example of using the design and copywriting – ‘update your status now’ together to support the message. The details of the offer are…
This newsletter from project management app Huddle just looks nice. There’s a good balance of white space, a restrained palette and it’s easy to read – and whilst there’s quite a lot of content it’s not overbearing.
We’ve featured Made.com‘s product mailings before, but more recently they’ve also started to send an occasional behind the scenes email. Part of their proposition is that you can order an item of furniture from a limited production run, and therefore the customers are perhaps more…