We’ve featured Made.com‘s product mailings before, but more recently they’ve also started to send an occasional behind the scenes email. Part of their proposition is that you can order an item of furniture from a limited production run, and therefore the customers are perhaps more interested in this than they would be for more high-street brands. Nevertheless, it’s a quirky way for a retail company to lead with a message that isn’t a direct product sell.
UK food delivery service Ocado lead this product email with a strong, easy to understand offer. There’s also some individual product offers, but they’re lower down and less prominent – leaving the hero module to do all the talking. And how tasty does that fruit look?
I’m a big fan of Prevue – it’s a service for designers to present their work to clients and collect feedback online – and their email newsletter is very nicely designed. There’s lots of white space, and short, no-nonsense copy. It’s easy to follow and keep up to date with the updates to their service.
This campaign for visual bookmarking app Zootool includes an interesting call to action – the slider interface, which users will understand from recent web and app design trends, is used to allow the user to click through and set up a pro version of their account.
UK entertainment retailer HMV‘s new ticket email is a great case study in well-designed retail email.
There’s a strong lead with the primary content – with such a strong branding that the store logo is allowed to drop back. The ‘in this issue’ section pulls out quick links to the primary gigs on offer, which links directly to the product page on the site. The modular design shows how it could be easy for the marketing team to easily change the layout if required, and allows new content to be updated.
Lastly the ‘your email preferences’ slider box is an interesting way to drive to a preference centre – and it illustrates the types of content that you are currently receiving – right in the email.