Tag: Email Design Best Practice

Results from our #Emailweekly test

Results from our #Emailweekly test

We often have clients asking about ‘the email fold’, where it should be, and what should be above and below it.

Want to provoke emotion in the inbox? Use Emoji’s

Want to provoke emotion in the inbox? Use Emoji’s

Receiving emoji’s in your subject lines – love it or hate it? According to Litmus, the use of emoji’s have skyrocketed 777% year on year – increasing in popularity at such a rate, Oxford Dictionaries named an emoji ‘Word of the Year‘ in 2015. Thanks […]

Email Inspiration: GAP Animated Christmas Email – Get your gifts there on time

Email Inspiration: GAP Animated Christmas Email – Get your gifts there on time

Gap Europe’s last minute Christmas campaign features an interesting animated GIF – depicting a present being unwrapped, and revealing the latest order times to ensure delivery before Christmas. Whilst usually it’s advisable to avoid locking such important information within the frame of an animated image, […]

Email Inspiration: Virgin Trains Upgrade Your Status Campaign

Email Inspiration: Virgin Trains Upgrade Your Status Campaign

This campaign by Virgin Trains cleverly uses common social media design styles to produce an engaging marketing email. It’s also a great example of using the design and copywriting – ‘update your status now’ together to support the message. The details of the offer are […]