email best practice

Email Inspiration: Koko Live Newsletter

KoKo is a large concert venue in Camden, London. Their email newsletter packs a lot of content into an attractive design – with a good mix of upcoming concerts, videos and photos of previous events, plus modules that drive to the online shop and social media channels. In terms of the build and overall layout there’s a few best practice tweaks that could be made, but overall this stands out in the music event market – which is often filled with all image ’email blasts’ of the event flyer.

Infographic: Anatomy of an Apple Email

This great infographic from Flowtown is currently doing the rounds – showing some of the strategy and thinking behind Apple’s email marketing campaigns.

Apple’s campaigns are frequently held up as examples of great email marketing best practice, and most of the advice offered here is applicable to almost all campaigns for any client.

Hotmail test interactive email messages with 'Active Mail'

Hotmail have announced a new technology in their inbox called Active Views, which brings more ‘app-like’ technology to email by allowing it’s contents to be up-to-date and more interactive. In the demo video below, a mailing from a hotel site allows the user to search for rooms using a booking widget and browse results, all without leaving the email. The service is currently in a trial with Orbitz, Monster, Netflix and LinkedIn.

In the past we’ve seen similar tests from both Gmail and Yahoo (in Active Mail). Innovations like these could really revolutionize the email marketing experience for customers, but only if the inherent javascript and iframe based security concerns can be responsibly handled.

More information on this Techcrunch article, the Hotmail Blog and find out about the tech behind the system at Microsoft Web Sandbox.