Tag: gmail

Email Delivery into Gmail’s Promotion Tab

Email Delivery into Gmail’s Promotion Tab

As email marketers we had a bit of a shock in May 2013 – the Gmail promotions tab appeared and we thought it could have been the end of the world!

Google’s embarrassing email problem

Google’s embarrassing email problem

For some time now Google have been doing their best to shake up the email experience. They’ve introduced tabs, schema, priority inbox, promotions view and most recently Inbox to name but a few features. In fact over the last couple of years it feels like […]

Google Inbox AMA: When will we get Responsive Design & Media Query support in Gmail?

Google Inbox AMA: When will we get Responsive Design & Media Query support in Gmail?

Here’s a brief look at the email design related discussion from yesterday’s Reddit AMA with the Google Inbox team. It’s a fairly interesting thread, as aside from some discussion about CSS and HTML support, there’s some wider insights in what users of an email client are interested […]

Gmail users like cats, Outlook users like dogs

Gmail users like cats, Outlook users like dogs

Gmail users tend to be male, drive a Mazda and earn more than Yahoo! Mail users, according to the newly released YouGov Profiler. The profiler allows us to delve into YouGov’s mass of collected data on the UK public, and by filtering by brand, build […]

Case study: Add us to Gmail Primary Tab

Case study: Add us to Gmail Primary Tab

Update – you might want to be in the Promotions tab after all – here’s why. A popular topic amongst marketers at the moment is the most recent curveball from Google: Gmail tabs. It is still early days and it will be interesting to see what […]