Update – you might want to be in the Promotions tab after all – here’s why. A popular topic amongst marketers at the moment is the most recent curveball from Google: Gmail tabs. It is still early days and it will be interesting to see what…
Here are our favourite links of the week, including mobile, email, design and social. Take a look and share with your followers. See you next week! 1. Our Favorite Responsive And Mobile Email Resources Litmus 2. The Funnel is Dead, Long Live the Loop? Digiday 3.…
Google have announced a new selection of features that allow email marketers to add interactivity to email campaigns via the Gmail interface. It means that we can mark up information such as event details or a travel itinerary in the HTML header of an email…
The guys at Volt workforce solutions have produced this intriguing infographic, looking at the types of email client different US professionals use when applying for a new job. As with the email viewing habits infographic we posted yesterday, it’s worth remembering that these results may not match…
Gmail’s recently announced Priority Inbox feature uses an algorithm to automatically sort busy inboxes into ‘Priority’, ‘Starred’ and ‘Everything Else’. Criteria for sorting into the priority inbox include keywords, people the user emails most and general user behavior (e.g. previous open rates). Rules can also…