Our friends at Litmus have released this great infographic detailing some of the best practices and considerations for designing mobile emails. Mobile email client use is rising sharply, but email marketers are still playing catchup in terms of optimising their campaigns for these users – there’s plenty of tips here to get you started.
Find out more on the Litmus Blog.
So as you’ve probably noticed, iOS 5 for iPhone, iPad and iPod Touch was released by Apple last week. One of major pieces of the update is the redesigned notifications centre, which after a week or so of use, is turning into a second inbox (for me at least).
As hardly a day goes by without a stat being released about how the iOS mail client is fast becoming the email client of choice for users, I’ve taken a look at how subject lines and pre-headers are displayed for users:
Mobile email is the hot topic at the moment – it got a lot of discussion at both the EEC and Marketing Sherpa conferences, and hardly a week goes by without a set of blog posts and statistics getting released. comScore’s November 2010 report highlighted that over 70 million US users access email through a mobile device, and more than half of those do so on a daily basis. Other sites consistently report around 15-20% of opens being from mobile devices, with 7-10% being from the iPhone.
So the fact is that emails are increasingly been opened on mobile devices, and this presents us with a new set of challenges and opportunities.