AMP for email – What, How and When?
“Accelerated Mobile Pages (AMP) 4 Email is a package that combines, HTML, CSS and Javascript to add more features into email development. Allowing for interactivity and live content.”
“Accelerated Mobile Pages (AMP) 4 Email is a package that combines, HTML, CSS and Javascript to add more features into email development. Allowing for interactivity and live content.”
We often have clients asking about ‘the email fold’, where it should be, and what should be above and below it.
1. Hierarchy Email is a communication channel, the number one aim is to get a message across clearly, correctly, and cleverly. Clearly – Can I read it? Do I understand it? Correctly – Does it make sense? Is it appropriate? Is it the right image/product/offer?…
I’ve noticed quite a bit of discussion around use of responsive design in email, particularly whether it’s worth investing the time and therefore money, and if it does indeed drive results (Sidebar: I can’t share specifics, but the stats my clients have shared show it…
My tutorial on designing and coding responsive html emails, so the design and layout adapts automatically on mobile devices and tablets, is in the September 2012 issue of .net magazine – issue 232. It follows on from the Rethinking Mobile Email Design article here, and…