We often have clients asking about ‘the email fold’, where it should be, and what should be above and below it.
Tag: designing emails for mobile
1. Hierarchy Email is a communication channel, the number one aim is to get a message across clearly, correctly, and cleverly. Clearly – Can I read it? Do I understand it? Correctly – Does it make sense? Is it appropriate? Is it the right image/product/offer? […]
I’ve noticed quite a bit of discussion around use of responsive design in email, particularly whether it’s worth investing the time and therefore money, and if it does indeed drive results (Sidebar: I can’t share specifics, but the stats my clients have shared show it […]
My tutorial on designing and coding responsive html emails, so the design and layout adapts automatically on mobile devices and tablets, is in the September 2012 issue of .net magazine – issue 232. It follows on from the Rethinking Mobile Email Design article here, and […]