cool emails

Email Inspiration: Koko Live Newsletter

KoKo is a large concert venue in Camden, London. Their email newsletter packs a lot of content into an attractive design – with a good mix of upcoming concerts, videos and photos of previous events, plus modules that drive to the online shop and social media channels. In terms of the build and overall layout there’s a few best practice tweaks that could be made, but overall this stands out in the music event market – which is often filled with all image ’email blasts’ of the event flyer.

Hotmail test interactive email messages with 'Active Mail'

Hotmail have announced a new technology in their inbox called Active Views, which brings more ‘app-like’ technology to email by allowing it’s contents to be up-to-date and more interactive. In the demo video below, a mailing from a hotel site allows the user to search for rooms using a booking widget and browse results, all without leaving the email. The service is currently in a trial with Orbitz, Monster, Netflix and LinkedIn.

In the past we’ve seen similar tests from both Gmail and Yahoo (in Active Mail). Innovations like these could really revolutionize the email marketing experience for customers, but only if the inherent javascript and iframe based security concerns can be responsibly handled.

More information on this Techcrunch article, the Hotmail Blog and find out about the tech behind the system at Microsoft Web Sandbox.

Facebook ‘Like’ Buttons come to Email Marketing

Email platform provider Mailchimp have announced that marketers will be able to use the latest version of their web-based tool to incorporate Facebook’s ‘like’ functionality directly into email campaigns. The ‘Like’ functionality allows recipients to ‘favourite’ content and share it using the social network – it’s essentially a user recommendation system, which Facebook is using to build their own web search engine. We’ve seen something similar in Share With Your Network, which allowed users to post a link to web/email content via their status update – ‘like’ is an evolution of this which allows content to be aggregated more effectively across the site.

It’ll be interesting to find out how they plan to implement this – the existing functionality provided by Facebook is javascript/iframe based, which have never seen widespread support across email clients.

If they’ve managed to crack Facebook’s javascript based implementation then hats off to the team!

Below is an introduction video from Mailchimp, as seen on Mashable.