best practice

The Click Generation

The Click Generation

Call to actions are the key to any email campaign, these little beauties help your user decide on where and what to click – not that they always do as they are told. There are many different varieties of CTA’s and the impact of using the right one can be colossal (we’ve all heard the story). So what makes us so inclined to click or tap one CTA and not another?

Continue reading

Email Inspiration: Koko Live Newsletter

KoKo is a large concert venue in Camden, London. Their email newsletter packs a lot of content into an attractive design – with a good mix of upcoming concerts, videos and photos of previous events, plus modules that drive to the online shop and social media channels. In terms of the build and overall layout there’s a few best practice tweaks that could be made, but overall this stands out in the music event market – which is often filled with all image ’email blasts’ of the event flyer.

Infographic: Anatomy of an Apple Email

This great infographic from Flowtown is currently doing the rounds – showing some of the strategy and thinking behind Apple’s email marketing campaigns.

Apple’s campaigns are frequently held up as examples of great email marketing best practice, and most of the advice offered here is applicable to almost all campaigns for any client.