Tag: best practice

The Importance of Template Health Checks

The Importance of Template Health Checks

Email marketers often invest significant time and resource into designing and coding large master templates (also sometimes referred to as design systems). These can make the process of producing new mailings significantly easier and more efficient.  

The subscription company that is Un-BEE-lievable

The subscription company that is Un-BEE-lievable

I’ve got a ‘bee’ in my bonnet about locating great CRM programmes and next in line for review are the children’s book specialists – Bookabees who show that you can be small but mighty when it comes to nailing great customer comms.

The green energy provider rocking customer experience

The green energy provider rocking customer experience

Next in our hunt for brands that have great CRM programmes is another brand who switches our lights on. I never thought I’d look forward to receiving a bill… then along came Bulb.

January Inbox Detox – How to inject some joy into CRM….

January Inbox Detox – How to inject some joy into CRM….

January has come and gone in a whirlwind leaving hibernating consumers smug from many a new resolution.

2018, expectations high…. did it deliver?

2018, expectations high…. did it deliver?

One month remaining of 2018, so how did we do? We are just days and weeks away from the influx of 2019 digital and email trends to bemuse and panic marketers into questioning if their current email programme is enough.