best practice

Email Inspiration: Apple Student Offer Solus Campaign

Apple Emails always seem to go down well – there’s a good balance of inspirational design and email best practice (although there’s a few simple wins that seem to get missed off). This one promotes the educational discount for students (and probably also targets parents/siblings of students too).

In a departure from the usual Apple style, the hero area is a full bleed photo, as opposed to the more regular product shot predominantly on white. This helps differentiate the education campaigns from the Apple store ones, and seems to be a running theme in non-store campaigns.

ps. please can I have a free iPad? (worth a try)

Threadless $10 Sale Email

Not much to say here other than that this looks great, is a great example of best practice and is completely on brand – happy 10th anniversary threadless!

threadless