My tutorial on designing and coding responsive html emails, so the design and layout adapts automatically on mobile devices and tablets, is in the September 2012 issue of .net magazine – issue 232. It follows on from the Rethinking Mobile Email Design article here, and…
We’ve discussed how to consider email design for mobile devices before, and this Path Nike + campaign is a good example of a desktop email that works well on a mobile screen. There’s big, easy to touch buttons that link directly to the app store,…
Reactivation emails – campaigns sent to users who haven’t been engaged for a while – can be difficult to proposition, but can also drive results when they’re used properly. This campaign from UK food delivery service Ocado managed to get my attention by using strong…
In amongst all the new macbooks and iOS 6 features at today’s WWDC keynote were a few updates to the native email client, mail.app. Of most interest to email marketers is the VIP inbox, which is a separate inbox containing only emails from people (or brands) that you…
Forms in email have always been a contentious subject – depending on who you ask, they’re either a very bad idea or very useful for generating conversions. Regardless, there are some places where they don’t work (Outlook 07 & Hotmail, for example). However users have…