This Mini Boden campaign uses animation to great effect – to support a clear concept and message. Whilst animated gifs aren’t supported in Outlook 2007 (it only displays the first frame), they can still be used in the other email clients to make campaigns stand out.
This campaign from iOS developers Realmac Software features an attractive design and large, clear call to actions to the app store.
This campaign from online fashion retailer ASOS uses old school ASCII text illustrations to add a quirky element to the design. As these illustrations are made using text characters, these also show when images are disabled.
Here’s how the design holds up with images turned off:
You can now take a look at our gallery of featured email designs on Pinterest – where you can add comments, make your own pinboards and share designs yourself.
If you’d like an invitation to Pinterest – send us a note on twitter.
This newsletter from accountancy service Solo illustrates our recent point about the fold and scrolling in email. As there’s not a massive amount of content, it could have been possible to fit most of this into the preview pane area, but it still would have looked crowded – instead the content is spread out across multiple screens – and as a result it’s a lot easier to read and understand the message.
