The long-peddled phrase about email development being stuck in 1999 isn’t true any more, with some of the best and most popular email clients matching web standards pretty much toe-to-toe. Recently we’ve seen Gmail fix almost all of their rendering issues (with some nuances) and iOS roll out support for CSS Grid.
However, this drastic improvement in HTML support means that the state of email rendering is somewhat fluid at the moment, so it’s important to stay up to date with just what you can do where.
It’s Christmas week! Traditionally the time for mince pies, mulled wine and predictions for the next year. In 2016 there will be lots of things that will progress and develop for email marketers, but what about the things that are likely to stay the same? Buckle up children, we’re set for an ‘exciting’ year.
TL;DR: TD,TR aren’t good, but we’re stuck with them.
As you may or may not know, the HTML standard for email is a mess. There is no defined standard, it is more a way of coding that is a reliable as we can get in as many email platforms as we can. It is easy to dismiss it as coding for 1995 – and the table based approach has its roots from that era – but there is at least a dash of some more modern code in order to apply fixes and add enhancement.