Author: Elliot Ross

VIDEO: Future of Email London 2015

VIDEO: Future of Email London 2015

A couple of weeks ago we held an evening meetup in association with Campaign Monitor, to discuss where email design and strategy is headed. Below are a couple of talks from our team, plus full videos are on the Future Of Email microsite, including Becs…

We Split Tested a Nonsense Subject Line, You’ll Never Guess What Happened Next!

We Split Tested a Nonsense Subject Line, You’ll Never Guess What Happened Next!

Well, actually not much. But that’s because we already know the results of this test are useless. Last week Clickhole posted this excellent send up of subject line “best practice”, including such gems as ‘Start your subject line with “GOOD EMAIL”‘ and ‘For urgent emails,…

Google Inbox AMA: When will we get Responsive Design & Media Query support in Gmail?

Google Inbox AMA: When will we get Responsive Design & Media Query support in Gmail?

Here’s a brief look at the email design related discussion from yesterday’s Reddit AMA with the Google Inbox team. It’s a fairly interesting thread, as aside from some discussion about CSS and HTML support, there’s some wider insights in what users of an email client are interested…

iOS 8 Mail: The video tag is missing in action

iOS 8 Mail: The video tag is missing in action

We’ve been doing some testing with Apple’s production release of iOS8, naturally focusing on the mail client, and one of the main findings so far has been a lack of support for the <video> tag. Testing our recent studio moving email loads the poster image,…