A couple of weeks ago we held an evening meetup in association with Campaign Monitor, to discuss where email design and strategy is headed. Below are a couple of talks from our team, plus full videos are on the Future Of Email microsite, including Becs Rivett, Matt Hayes and Parry Malm.
To hear about future events first, get our weekly update, #EMAILWEEKLY.
Well, actually not much. But that’s because we already know the results of this test are useless.
Last week Clickhole posted this excellent send up of subject line “best practice”, including such gems as ‘Start your subject line with “GOOD EMAIL”‘ and ‘For urgent emails, write “I HAVE YOUR DAUGHTER”‘. We’ve been questioning the value of perceived subject line best practice for a while – there’s obviously a lot of value in writing a subject line that grabs your audience, but we’re not convinced that following an arbitrary set of rules is the right way to get there.
Here’s a brief look at the email design related discussion from yesterday’s Reddit AMA with the Google Inbox team. It’s a fairly interesting thread, as aside from some discussion about CSS and HTML support, there’s some wider insights in what users of an email client are interested in.
We’ve been doing some testing with Apple’s production release of iOS8, naturally focusing on the mail client, and one of the main findings so far has been a lack of support for the
Testing our recent studio moving email loads the poster image, but the play button doesn’t seem to function properly.
We’ve also done some initial testing around different file formats and file names, but we’ve not been able to get past the bug yet. It does at least feel like this could be the issue though, as it does seem to attempt to load the video.
iOS, and Apple platforms in general, have a good level of support for HTML5 (as far as email goes), so it remains to be seen whether this will be fixed in a future release.
U2 have barely finished up on stage at today’s Apple announcement, but we figured we’d take a quick look at a couple of the more immediate changes the new iPhone could bring to your email coding workflow.
iOS 8’s native email client, which will be shipped to iPhone users in a couple of weeks, doesn’t change much in terms of email rendering, so it’s pretty much business as usual there. However both sizes of iPhone 6 mark a departure in screen width from previous models.