Twitter have just announced the ability to add an email signup form to a promoted tweet, using the new Lead Generation Twitter Card. Aside from being able to add text to the tweet, you can also add an image, some call to action text and…
We’ve discussed how to consider email design for mobile devices before, and this Path Nike + campaign is a good example of a desktop email that works well on a mobile screen. There’s big, easy to touch buttons that link directly to the app store,…
Cross-promo campaigns are often a challenge for email marketers to get right – when a campaign is sent to a brand’s list talking about a deal or collaboration with another brand. Commercially they often make sense – and when featuring a complimentary brand, can offer…
Social network-of-the-moment Pinterest* allows users to collect photos and images from websites into curated ‘boards’. Whilst it’s been around for a year or so, it’s usage from the start of 2012 has really taken off – especially amongst the typical demographics that frequently shop online…
This campaign by Virgin Trains cleverly uses common social media design styles to produce an engaging marketing email. It’s also a great example of using the design and copywriting – ‘update your status now’ together to support the message. The details of the offer are…