This campaign from London bowling lane company All Star Lanes features an attractive design, and is built with a good structure – featuring plenty of web text and optimisations for users with images disabled. There are also prominent links to join the brand’s pages on Facebook and Twitter.
This email from Original Penguin has a nice implementation of ‘two click’ Facebook Like functionality. Clicking on the ‘like’ button in the email drives to a landing page with a similar design, which includes a working like button. Users can then use that to like the deal, posting a link to the landing page on their Facebook profile.
Email platform provider Mailchimp have announced that marketers will be able to use the latest version of their web-based tool to incorporate Facebook’s ‘like’ functionality directly into email campaigns. The ‘Like’ functionality allows recipients to ‘favourite’ content and share it using the social network – it’s essentially a user recommendation system, which Facebook is using to build their own web search engine. We’ve seen something similar in Share With Your Network, which allowed users to post a link to web/email content via their status update – ‘like’ is an evolution of this which allows content to be aggregated more effectively across the site.
Below is an introduction video from Mailchimp, as seen on Mashable.
It’s another one for the “good but mostly images” folder, but this campaign from Bumble & Bumble just looks nice.
Taking a lead from the site, the creative is playful but stylish – and aside from the large image area there’s a lot of best practice going on, including the hosted link, pre-header, nav and some social activity.
Not much to say here other than that this looks great, is a great example of best practice and is completely on brand – happy 10th anniversary threadless!