Is digital ready for social media only brands?
A vertical under the Clique Media Group’s vast digital umbrella, is Obsessee. A brand whose content destination is only present on their social media channels; the blogging brand focuses on trending topics ranging from fashion to food and music.
Living on their social platforms, their editors create exclusive content for Facebook, Instagram, Snapchat, and Tumblr. Generating videos, live Q&A’s, images, personal essays, and news. It targets women between the ages of 14 and 22, also known as ‘Generation Z’. Obsessee’s web page only displays the single page below, acting more of a ‘cover page’ for users.
Here are this weeks top links from the Action Rocket team! Email, mobile and social have been dominating our tweet feeds all week so take a look and let us know any thoughts in the comment section.
See you next time.
1. Mobile email design; Responsive, Skinny and Scalable explained Zettasphere
2. Great expectations: is user experience your biggest responsibility? Econsultancy
3. Email Outperforms Facebook & Twitter In Online Sales SimplyZesty Similar to…
4. Email Is Crushing Twitter, Facebook for Selling Stuff Online Wired
5. Data Monday: Mobile Email LukeW
6. iOS email apps: highlights and data StyleCampaign
7. Single vs double opt-in for email marketing SmartInsights
8. 152 killer keywords for email subject lines (and 137 crappy ones) Econsultancy
Welcome back to our weekly wrap-up of industry news and events. This week covers Google’s design techniques and Facebook’s introduction of hashtags. Every Friday, we will aim to provide you with the most recent industry news and trending articles so stay tuned.
1. The design secrets of Google PSFK
2. How can brand’s use Facebook’s new hashtags? Business Insider
3. The A-Z of UX design principles from the big tech firms/experts Econsultancy
4. Mobile evolution: creating an immersive brand experience TheWall
5. Myspace Promotes Relaunch With $20 Million Ad Campaign Mashable
6. 11 iPhone Games You Should Play Next Time You’re Bored Business Insider
7. I Think We Can All Agree This Is Better Than Apple’s iOS 7 Redesign, Right? TechCrunch
8. New tools for building responsive websites SmartInsights
Twitter have just announced the ability to add an email signup form to a promoted tweet, using the new Lead Generation Twitter Card. Aside from being able to add text to the tweet, you can also add an image, some call to action text and the signup form itself.
The form is pre-populated with the email address the user signed up to Twitter with. In addition to the user’s name and email address, their twitter username is also submitted – so if your ESP is capable it means you could start to do some clever analytics based on the user’s twitter feed.
Google have dabbled with this, allowing email signup via adwords in the search results. Some of our clients use that and it works well for them, the challenge then becomes to get more data out of the subscriber, such as name, gender, location etc.