We love this email from UK streetwear retailer Size? Aside from being a campaign for their current sale, it doubles as an effective user-preference collection email. The shoe size that the user clicks on can be captured and future campaigns can be tailored for that,…
Reactivation emails – campaigns sent to users who haven’t been engaged for a while – can be difficult to proposition, but can also drive results when they’re used properly. This campaign from UK food delivery service Ocado managed to get my attention by using strong…
Gap Europe’s last minute Christmas campaign features an interesting animated GIF – depicting a present being unwrapped, and revealing the latest order times to ensure delivery before Christmas. Whilst usually it’s advisable to avoid locking such important information within the frame of an animated image,…
Whilst there’s a lot of image text here, this Crate & Barrel mail is bright and has a clear content hierarchy. There’s also a nice animated gif, which cycles through different product shots in the hero area. The ‘view with images’ link is a nice…
With the hype and announcement of the iPad, Apple have been flavor of the week – so let’s take a look at some of their recent email campaigns. There’s a lot that Apple gets right with their emails, and as a result they’re often sent…