Email analytics service Litmus has just released a great infographic looking at email client, browser and device use over the past year. Key takeouts from the research include:
- There’s a sharp rise in users opening emails on mobile devices, particularly over the last 6 months
- Webmail has seen a drop in % share
- Outlook still sees the most email opens at 37%, followed by Hotmail (11%), Yahoo Mail (10%), iPhone (10%)
- Of Outlook’s total share, 84% still use 2000/03, rather than 07/10, which have well documented rendering issues.
- 80% of mobile opens are on an iPhone, vs 19% on Android and 1% on Blackberry.
Of course, these statistics are based on image opens across all of the campaigns that use Litmus for testing, and therefore could potentially not represent your given email list, however they do give a good steer on the overall picture. Many email service providers, including Litmus, allow you to find out browser and device use statistics for your email list, which can provide an accurate guide of how specifically your users are viewing your email.
View the full infographic on the Litmus blog.
e-Dialog recently produced an overview infographic from an email trends report commissioned earlier in 2011. There’s some useful insight into the fast moving world of mobile email usage here – and some tips on areas where we can improve campaigns to be more relevant to an increasingly mobile audience.
Find out more from the report here – Strong Signals: Mobile Email Marketing Is Connecting With Consumers
s/o to Brittany on the design!
This neat infographic from Marketo looks at the evolving nature of spam messages – from cave man scrawlings right through to modern day auto-invites from Social networks.
Be sure to check out their blog for more thought leadership.
Really good creative execution and copy writing in this single message email from clothing retailer Howies. There’s also a good balance of imagery vs web text (although it’d be good to get some more in the hero area).
A co-branded marketing email from UCAS (the UK’s higher education admissions authority) and Hewlett Packard has caused a bit of controversy over the last few days. The mailing, with subject line “You have been accepted to receive big discounts on HP laptops!”, was sent before A-level results were announced yesterday, causing some students to mis-interpret it as a university acceptance letter.
In UCAS/HP’s defense, most A-level students should be intelligent enough to know their results are sent out by post, not email, and should really be savvy enough to recognize a marketing message, however it does go to show that marketers should ensure they never lose sight of the customer’s experience.
More in this Evening Standard article.