Spotted on Litmanlive’s blog, here’s a cool campaign from the UK arm of Krispy Kreme – a really simple concept but a great example of using clever, timely copywriting to drive the message.
Updated 8th February 2011: We’re currently looking for an Inside Sales Person, a Business Development Manager and a Marketing and PR Manager.
e-Dialog is recruiting for a number of roles at our European headquarters on Tottenham Court Road, London.
e-Dialog empowers marketers to meaningfully connect with customers by engaging in relevant conversations through e-mail, social networks, mobile devices, e-commerce and at the point of sale. e-Dialog’s multichannel suite gives marketers direct access to timely customer insight that drives targeted and opportunity-rich consumer dialogs. With e-Dialog, marketers quickly evolve customer relationships from the newly acquired to the highly engaged.
Our UK client list includes British Airways, Boots, Confused.com, Dell, Ft.com, Philips, Tesco Bank, Skype, Sony Playstation (SCEE), Royal Bank of Scotland Group (RBS), Hewlett Packard (HP), and Christian Aid.
Current roles we’re hiring include:
Inside Sales Person
Supports the sales team by identifying leads, developing contacts, and making the appointments. Will have min. 2 years experience in a digital/email marketing environment and be used to hitting targets of 20 appointments per month.
Business Development Manager
Finds the opportunity, identifies the offer, and owns the relationship through discovery, pitch and finally to close. Will have experience closing major brand names. International sales experience a real advantage. Digital or email marketing experience also beneficial.
Business Systems Analyst
Business System Analysts are a key client point of contact within the Data Engineering group ensuring that clients’ business needs are supported through e-Dialog’s technical solutions and application tool offerings. He or she will provide the bridge between the client’s data, the marketing tools and the client’s marketing applications.
This position requires in-depth understanding of customers’ business and marketing objectives and corresponding methods of achieving those objectives. A strong background in database marketing, internet applications, and data management is highly desirable.
Senior Database Programmer
Our Database Programmers contribute to all phases of the development of solutions for our clients including: discovery, specification, implementation and support.
Marketing and PR Manager
Defines and delivers our marketing and PR strategy, working closely with the US Marketing team, the UK Sales team, and managing external agencies. Needs to have experience working in the digital market, and comfortable working with all elements of the marketing mix. A clear communicator who will drive thought leadership, identify new marketing opportunities, write reports and organize events.
Project Manager/ Project Manager Associate
A Project Manager Associate manages projects on behalf of Sales and Account Teams as well as other departments when appropriate. Project Manager Associate is a client-facing role and daily tasks include keeping up-to-date plans and budget position on projects. A Project Manager Associate’s personal portfolio will be comprised of 6-9 small to medium complexity projects, working with multiple cross-functional teams.
An Account Director has responsibility for the high-level strategic management and development of accounts including relationship management, strategic input and shaping the business solutions in the e-mail marketing field. Account Directors lead a team within Professional Services, the key group who work directly with our clients and who also liaise internally with our Creative, Production, Analytics and Engineering Teams on behalf of our clients.
Account Managers to lead a high performance team, delivering innovative e-mail and CRM activities to our top tier clients. Use your client, team and project management skills to deliver incredible ROI for clients.
Campaign Specialists are responsible for e-mail campaign execution. As the day to day contact for your client contact(s) there is a requirement for excellent customer services skills- you’ll need to be clear on production process , have strong understanding of our technologies, and communicate clearly with your client, using a variety of methods e.g. status updates, email and verbal communication. You will also need to understand your client’s business and help them every step of the way to achieve successful campaigns .Campaign Specialists also need to be able to think on their feet, actively problem solve and have excellent organization and time management skills.
Production Assistant (Junior Developer)
Production Assistants work closely with other members of the Production team to support a variety of HTML e-mail and web-based marketing deliverables, from refining creative concepts through to implementation of multi-format production setups of various mailings.
Please note that we are recruiting for these roles during December 2010 to January 2011. All roles are based in our Central London offices on Tottenham Court Road. No agencies please.
It’s been a while since we posted up some picks from other email marketing blogs – here’s some recent articles we like!
Really good insight from someone outside the industry – by Chris Donald
Lots of really good points about email vs. social, and how people are dropping the ball in email, by Lisa Barone.
Nice campaign review by Remy Bergsma
Really good pointers here from Campaign Monitor, around learnings you can make when a user unsubscribes.
Follow @iamelliot on twitter for more email marketing updates!
After several recent pitches and winning new work from existing clients, e-Dialog’s London office is expanding and has marketing jobs available on several teams.
We’re recognized as global leaders in direct email and digital marketing; not just our opinion, we are consistently recognised by Jupiter and Forrester as market leaders in our sector. We are internationally recognized for our innovative and creative style, providing our Blue Chip clients with the technology and expert advice they need to communicate directly with their consumers. Our client list includes: British Airways, Skype, Sony Playstation, Dell and Philips more.
Currently we are seeking:
Account Manager: with good CRM or agency experience, must be experienced in developing strategy and have people management experience
Programme Manager: must have email marketing experience, customer relationship experience and an analytical approach to their work
Campaign Developer: must be proficient in hand-coding HTML, use DreamWeaver, and have a desire to work and troubleshoot in a technical environment
Project Manager: Prince 2 accredited, previous email or DM agency experience, used to managing several projects at once
Junior Tester: good understanding of testing and technical quality checks, proofreading ability and excellent attention to detail. Ideally suited to a fresh graduate with 6 months+ commercial experience
Office Superstar: can-do attitude, loads of initiative, able to act without being reminded, MS excel skills, meet and greet skills, capable of a wide-range of office and administrative tasks.
If you’re interested in any of these positions* then get in touch with your CV and relevant experience – send an email to stating which role(s) you’re interested in.
*or any others – we’ll keep your details on file
A couple recent email marketing articles that are worth checking out:
A really insightful post from Aweber about manimizing the size of your subject lines and making a few words work as hard as possible.
Something that’s not as straightforward as it sounds in email code. Good advice from Campaign Monitor.
e-Dialog is Hiring
We have roles in our expanding Central London (Soho) office – I’m looking for web designers with good HTML who are looking to work on interesting projects for a kick ass client list. There’s graduate and mid level roles available, if that sounds interesting then get in touch – my email is on the sidebar.
e-Dialog London is also looking for HTML Developers, Campaign and Account Executives and Account Managers. Likewise get in touch for more info.