MoviePeg is a great little stand for iPad and iPhone (find out more here). Their valentines offer email borders on minimalist – there’s a very simple design, combined with a high-impact image.
The video call to action quickly drives the user to a landing page where they can watch a short video and purchase a MoviePeg online, and the text underneath really only serves as a back-up if images aren’t displayed. Whilst the copy is short and sweet, a simple tweak could be to pull the voucher code out into it’s own box to boost it’s prominence.
This great infographic from Flowtown is currently doing the rounds – showing some of the strategy and thinking behind Apple’s email marketing campaigns.
Apple’s campaigns are frequently held up as examples of great email marketing best practice, and most of the advice offered here is applicable to almost all campaigns for any client.
This email from UK rail ticket booking website TheTrainLine grabbed my attention, as both the subject line and the main headline were custom-published with data that’s personal to me. The subject line also serves to highlight the key benefit of booking with The Train Line – that you save cash over buying tickets on the day.
Amazon UK are taking an interesting approach introducing a Black Friday campaign to the UK market this year – Traditionally the UK has never really had such an event, perhaps an equivalent is the January sales. It’ll be interesting to see how successful it is for them, and if indeed the concept of ‘Black Friday’ is successful as a sales driver with the British public.
This email from UK fashion retailer asos contains some interesting mobile innovations, but seems to fall at the last hurdle. The single message email includes a call to action to visit m.asos.com, the brand’s mobile optimised site. There’s a lot of consideration for users using a desktop – the url is included in the creative, the email links through to a landing page on asos.com about the mobile services, and there’s a great use of a mobile QR barcode – so recipients can load the mobile site by snapping a photo of the barcode on their phone.
Another clever innovation that’s handled by the website is that when the email is clicked from a desktop, a landing page about the apps is displayed within the regular asos site, but when clicking through from a mobile it loads the mobile site. However when I ‘clicked’ on the link using my iPhone, it forwards through to a mobile version of asos.com, but seems to drop the ball and throw some kind of error finding the content. Ideally this page would contain information driving to an iPhone app or welcoming me to the mobile site.
So some clever ideas here, slightly let down by a lost opportunity for those clicking through directly from a mobile.