MoviePeg is a great little stand for iPad and iPhone (find out more here). Their valentines offer email borders on minimalist – there’s a very simple design, combined with a high-impact image. The video call to action quickly drives the user to a landing page…
This great infographic from Flowtown is currently doing the rounds – showing some of the strategy and thinking behind Apple’s email marketing campaigns. Apple’s campaigns are frequently held up as examples of great email marketing best practice, and most of the advice offered here is…
This email from UK rail ticket booking website TheTrainLine grabbed my attention, as both the subject line and the main headline were custom-published with data that’s personal to me. The subject line also serves to highlight the key benefit of booking with The Train Line…
Amazon UK are taking an interesting approach introducing a Black Friday campaign to the UK market this year – Traditionally the UK has never really had such an event, perhaps an equivalent is the January sales. It’ll be interesting to see how successful it is…
This email from UK fashion retailer asos contains some interesting mobile innovations, but seems to fall at the last hurdle. The single message email includes a call to action to visit m.asos.com, the brand’s mobile optimised site. There’s a lot of consideration for users using…