Apple Emails always seem to go down well – there’s a good balance of inspirational design and email best practice (although there’s a few simple wins that seem to get missed off). This one promotes the educational discount for students (and probably also targets parents/siblings of students too).

In a departure from the usual Apple style, the hero area is a full bleed photo, as opposed to the more regular product shot predominantly on white. This helps differentiate the education campaigns from the Apple store ones, and seems to be a running theme in non-store campaigns.

ps. please can I have a free iPad? (worth a try)

It’s another one for the “good but mostly images” folder, but this campaign from Bumble & Bumble just looks nice.

Taking a lead from the site, the creative is playful but stylish – and aside from the large image area there’s a lot of best practice going on, including the hosted link, pre-header, nav and some social activity.

This solus email from US fasion retailer Swell caught our attention with it’s striking, simple design. The almost black and white nature of the email means a tiny red spot is all that’s required to draw attention to the free shipping offer, and where other retailers may be tempted to add stacks of copy, here a single, crisp product shot does all the talking.

The “Girls, Update your profile..” is a nice, cheeky way to get people to update their preferences, although it does seem hidden towards the bottom of the email.

Love this email from upmarket furniture retailer Dwell – the clocks go back this weekend in the UK, so this message is punchy and timely, plus it’s nicely designed to boot..

Not much to say here other than that this looks great, is a great example of best practice and is completely on brand – happy 10th anniversary threadless!