Call to actions are the key to any email campaign, these little beauties help your user decide on where and what to click – not that they always do as they are told. There are many different varieties of CTA’s and the impact of using the right one can be colossal (we’ve all heard the story). So what makes us so inclined to click or tap one CTA and not another?
Mobile sites that offer services would be smart to host a click-to-call link on their homepage for users to easily get in contact and make an enquiry – especially if that is their primary communication channel for customers (Gladstone Brookes example below). The reason for this is it’s simple, easy, convenient and ‘no fuss’ for the user.