Tag: apple

Google’s embarrassing email problem

Google’s embarrassing email problem

For some time now Google have been doing their best to shake up the email experience. They’ve introduced tabs, schema, priority inbox, promotions view and most recently Inbox to name but a few features. In fact over the last couple of years it feels like […]

Infographic: Anatomy of an Apple Email

Infographic: Anatomy of an Apple Email

This great infographic from Flowtown is currently doing the rounds – showing some of the strategy and thinking behind Apple’s email marketing campaigns. Apple’s campaigns are frequently held up as examples of great email marketing best practice, and most of the advice offered here is […]

Email Inspiration: Apple Student Offer Solus Campaign

Email Inspiration: Apple Student Offer Solus Campaign

Apple Emails always seem to go down well – there’s a good balance of inspirational design and email best practice (although there’s a few simple wins that seem to get missed off). This one promotes the educational discount for students (and probably also targets parents/siblings […]