For some time now Google have been doing their best to shake up the email experience. They’ve introduced tabs, schema, priority inbox, promotions view and most recently Inbox to name but a few features. In fact over the last couple of years it feels like Google have been doing more than anyone else to progress email.
So as you’ve probably noticed, iOS 5 for iPhone, iPad and iPod Touch was released by Apple last week. One of major pieces of the update is the redesigned notifications centre, which after a week or so of use, is turning into a second inbox (for me at least).
As hardly a day goes by without a stat being released about how the iOS mail client is fast becoming the email client of choice for users, I’ve taken a look at how subject lines and pre-headers are displayed for users:
This great infographic from Flowtown is currently doing the rounds – showing some of the strategy and thinking behind Apple’s email marketing campaigns.
Apple’s campaigns are frequently held up as examples of great email marketing best practice, and most of the advice offered here is applicable to almost all campaigns for any client.
Apple Emails always seem to go down well – there’s a good balance of inspirational design and email best practice (although there’s a few simple wins that seem to get missed off). This one promotes the educational discount for students (and probably also targets parents/siblings of students too).
In a departure from the usual Apple style, the hero area is a full bleed photo, as opposed to the more regular product shot predominantly on white. This helps differentiate the education campaigns from the Apple store ones, and seems to be a running theme in non-store campaigns.
ps. please can I have a free iPad? (worth a try)
The hot topic at the moment is how the newly released iPad impacts design practices and the user experience for email.
Gmail’s blog has details of the iPad Gmail interface here, and thenextweb promptly explains how you can access the interface from a laptop here. iPad will come with Wifi and 3G options, find out about iPad 3G plans here.
Style Campaign and Campaign Monitor have been jointly testing rendering in the iPad’s mail client, and will release a report in the next few days – an early twitpic can be found here.
We’re itching to get hold of one, and we’ll be posting our thoughts on it as we do. Until then here’s a quick video showing that the overall iPad interface is so intuitive literally a toddler can use it..