Yesterday Apple launched their first batch of iPads (iPad 3G comes later this month) with this jumbo solus email. We’ve looked at Apple emails before, and true to form this looks great but throws some best practice caution to the wind – It weighs in 750px wide, it’s all images and there’s no useful alt-text, but it’s pretty striking nonetheless.
Valentines season is in full swing, with the big day less than two weeks away. Here’s some of the best looking Valentines day emails we’ve seen so far.
Edit – make that 9 – we’ve added the obligatory Tiffany’s email.
Hotel Chocolat Valentine’s Email
Swarovski Valentine’s Email
Net-A-Porter Valentine’s Email
Original Penguin Valentine’s Email
Harrods Valentine’s Newsletter
Daily Candy (London)
Bang & Olufsen February Newsletter
Apple iPod Touch Valentine’s Email
More Apple emails in our Apple email gallery.
Tiffany & Co Valentine’s Email
A quick round up of some email marketing and email design articles from the last week.
All the pointers so far suggest that the iPad’s on board email client will be pretty good, and will even support pre-header text alongside the subject line.
Mostly focused on web as opposed to email, but is there something we can learn from this? Definitely something to test.
An old but good list of email marketing blogs, reports and resources.
If you’ve got any hot tips for this week, or want a heads up on interesting things as we find them, connect with @iamelliot on Twitter.
With the hype and announcement of the iPad, Apple have been flavor of the week – so let’s take a look at some of their recent email campaigns.
There’s a lot that Apple gets right with their emails, and as a result they’re often sent around as good examples of email marketing. In particular they get bonus points for:
- Design – crisp and sexy product photography, clever copywriting and lots of white space make for a very effective combination.
- Engaging – most mailings have very strong and consistent calls to action, to either visit an apple store or shop online.
- Very strong message – Apple do a great job resisting the temptation to bloat their campaigns with excess products and information. There’s a great balance between providing enough content to inspire the recipient to click, but not too much to compromise the message.
However, whilst the brand and design are impeccable, there’s curiously a few best practices that seem to be absent – the most obvious that come to mind are:
- The omission of any type of hosted link or whitelisting copy
- No personalization or obvious customization (they presumably have a fair amount of data at their disposal, why not use it?)
- Whilst the preview pane imagery is very engaging and effective, when images are disabled the experience is often much poorer.
Apple iPad announcement email
Apple Fitness email
Apple Black Friday email
iTunes New Music Tuesday email
Apple Holiday email
For more insight into Apple’s email marketing campaigns, take a look at Dominique Hind’s excellent review.