Email is a communication channel, the number one aim is to get a message across clearly, correctly, and cleverly.
Clearly – Can I read it? Do I understand it?
Correctly – Does it make sense? Is it appropriate? Is it the right image/product/offer?
Cleverly – Does it make me think? Does it engage me? Is it interesting?
It’s Christmas week! Traditionally the time for mince pies, mulled wine and predictions for the next year. In 2016 there will be lots of things that will progress and develop for email marketers, but what about the things that are likely to stay the same? Buckle up children, we’re set for an ‘exciting’ year.
If you receive the #emailweekly regularly, you have been subject to innovative/ridiculous designs, delayed sends, obscure subject lines and the odd error here and there. Some of these were on purpose, others weren’t. I guess you could say we’ve kind of learnt something from each one.
We like to think of the weekly as a playground for email code so we thought we would bare all for the eyes of our subscribers. Here is what we’ve found from AA/AB testing/sending the email weekly so far: