Every now and again email campaigns may get deployed to the wrong segment, with a spelling mistake or the odd price error – but not all ‘mistakes’ are as genuine as they might plead… The fact that emails with ‘oops’ or ‘sorry’ in the subject…
Call to actions are the key to any email campaign, these little beauties help your user decide on where and what to click – not that they always do as they are told. There are many different varieties of CTA’s and the impact of using…
We’ve been doing some testing with Apple’s production release of iOS8, naturally focusing on the mail client, and one of the main findings so far has been a lack of support for the <video> tag. Testing our recent studio moving email loads the poster image,…
Fashion brands seem to have acquired a bad reputation with their email marketing habits, until recently. With London fashion week taking over the capital, our inbox has been bursting with some strong campaigns. Fashion marketers, take note:
U2 have barely finished up on stage at today’s Apple announcement, but we figured we’d take a quick look at a couple of the more immediate changes the new iPhone could bring to your email coding workflow. iOS 8’s native email client, which will be…