60 people I’d want at my email dinner party

60 people I’d want at my email dinner party

No, we’re not having brisket. If you were going to have one epic #emailgeek dinner party, this would probably be the line up. If you aren’t prepared to clean up after these lot though, they are still probably worth a follow on Twitter. We’ve pulled 60**…

Kate Spade Spotlight: Subject Lines & Animation

Kate Spade Spotlight: Subject Lines & Animation

Kate Spade subject lines have been calling out to me for a while now, for 1 simple reason…

4 Key Design Principles for Emails in 2016 & Beyond

4 Key Design Principles for Emails in 2016 & Beyond

1. Hierarchy Email is a communication channel, the number one aim is to get a message across clearly, correctly, and cleverly. Clearly – Can I read it? Do I understand it? Correctly – Does it make sense? Is it appropriate? Is it the right image/product/offer?…

5 email marketing things that will be the same in 2016

5 email marketing things that will be the same in 2016

It’s Christmas week! Traditionally the time for mince pies, mulled wine and predictions for the next year. In 2016 there will be lots of things that will progress and develop for email marketers, but what about the things that are likely to stay the same?…

Email Inspiration: Black Friday 2015

Email Inspiration: Black Friday 2015

Black Friday is responsible for a surge in promotional marketing emails every year, making it pretty difficult to stand out in the inbox. These ones managed to…