Christmas is always a prime season for seeing some of the most creative email designs. Planning starts early, from March in some cases, so it gives teams a lot of time to think up and deploy something innovative. Here we have New Look, a UK…
Re-engagement emails are a great way to clean and re-activate dormant parts of your list. It’s also a great opportunity to single out customers and make them feel appreciated and heard. That’s why this ASOS email stood out, they noticed I hadn’t been on their…
Principle 3 – Remember that a person’s name is to that person the sweetest and most important sound in any language. I’ve been reading (and re-reading) ‘How to Win Friends and Influence People’ for about half a year now – although a lot of it…
We’re at the Email Innovations Summit in Vegas (baby!) today and tomorrow. Here are our tweetable highlights from the design and content side of things…
Elliot and I went to #TheBestMarketingEventEver last week and we came away with a fair few tips from Gary Vaynerchuck and co. One of them being, ‘no matter how much you dislike the thought of using Snapchat as a business, you should probably be getting…