Save Santa! New Look’s Pixelated GIF Christmas Campaign

Save Santa! New Look’s Pixelated GIF Christmas Campaign

Christmas is always a prime season for seeing some of the most creative email designs. Planning starts early, from March in some cases, so it gives teams a lot of time to think up and deploy something innovative.

Here we have New Look, a UK based fashion retailer with it’s pretty cool pixelated animations. We’ve seen GIF’s and personalisation before but we loved the look and feel of this campaign. The use of typography throughout is also something to pay attention too. Take a look and let us know what you think. If you click on the images you’ll be taken to the whole newsletter.

Email 1
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Email 2
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Email 3
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Email 4
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Email 5
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Email 6
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By Millie Bartlett

Millie Bartlett is the Marketing Strategist at Action Rocket, an email creative studio based in London. Find her on Twitter at @Amelia__Jane