Sometimes your users know what they are subscribing too, other times they may just sign-up out of curiosity and have no expectations whatsoever. In my case it was the latter… “Have you tried Deezer? It’s much easier to use than other apps and it’s free.” That was enough for…
Did you miss the Completely Email Conference last friday? Fear not, Elliot & Jacques’ deck can be found below (click here for Mike’s), along with some tweetable takeaways. Enjoy…
Every now and again email campaigns may get deployed to the wrong segment, with a spelling mistake or the odd price error – but not all ‘mistakes’ are as genuine as they might plead… The fact that emails with ‘oops’ or ‘sorry’ in the subject…
Call to actions are the key to any email campaign, these little beauties help your user decide on where and what to click – not that they always do as they are told. There are many different varieties of CTA’s and the impact of using…
U2 have barely finished up on stage at today’s Apple announcement, but we figured we’d take a quick look at a couple of the more immediate changes the new iPhone could bring to your email coding workflow. iOS 8’s native email client, which will be…