We Split Tested a Nonsense Subject Line, You’ll Never Guess What Happened Next!

We Split Tested a Nonsense Subject Line, You’ll Never Guess What Happened Next!

Well, actually not much. But that’s because we already know the results of this test are useless. Last week Clickhole posted this excellent send up of subject line “best practice”, including such gems as ‘Start your subject line with “GOOD EMAIL”‘ and ‘For urgent emails,…

Google’s embarrassing email problem

Google’s embarrassing email problem

For some time now Google have been doing their best to shake up the email experience. They’ve introduced tabs, schema, priority inbox, promotions view and most recently Inbox to name but a few features. In fact over the last couple of years it feels like…

Google Inbox AMA: When will we get Responsive Design & Media Query support in Gmail?

Google Inbox AMA: When will we get Responsive Design & Media Query support in Gmail?

Here’s a brief look at the email design related discussion from yesterday’s Reddit AMA with the Google Inbox team. It’s a fairly interesting thread, as aside from some discussion about CSS and HTML support, there’s some wider insights in what users of an email client are interested…

Black Friday: Top performing retailers of last year

Black Friday: Top performing retailers of last year

28th November 2014 – Black Friday 1st December 2014 – Cyber Monday With Black Friday only hours away and Cyber Monday a few days away, brands may still be finalising their campaigns and gearing up for the most frenzied time of the year. As retailers compete to…

Gmail users like cats, Outlook users like dogs

Gmail users like cats, Outlook users like dogs

Gmail users tend to be male, drive a Mazda and earn more than Yahoo! Mail users, according to the newly released YouGov Profiler. The profiler allows us to delve into YouGov’s mass of collected data on the UK public, and by filtering by brand, build…