Email Strategy

Email Inspiration: You’ve been Harvey Nicked

Email Inspiration: You’ve been Harvey Nicked

Marketers spend a lot of time thinking up clever, witty, interesting content ideas for campaigns (and spend a lot of money implementing them). What if the content you need is already sitting there in front of you; disguised as some boring yet meaningful security measure.

Harvey Nichols thought outside the box and this is the campaign they came up with. We love this idea. Click the image below, sit back and enjoy…

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Some honest advice about basket abandonment emails

Some honest advice about basket abandonment emails

If you’re an ecommerce company (or you work at one), you’ll know the struggle of getting your checkout process seamless and as user-friendly as possible. You may also be aware that the average basket abandonment rate is around 70%. Now, that sounds daunting, but realistically some of these users had little intention to buy in the first place and there is not much you can do about that (incentivise, you can definitely incentivise). Something made them put those items in their basket, that’s all you can be sure of.

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Email Inspiration: Deezer Welcome Series

Email Inspiration: Deezer Welcome Series

Sometimes your users know what they are subscribing too, other times they may just sign-up out of curiosity and have no expectations whatsoever. In my case it was the latter…

“Have you tried Deezer? It’s much easier to use than other apps and it’s free.”

That was enough for me to give it a gander. Let the welcome series begin…

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