Email Inspiration: Black Friday 2015
Black Friday is responsible for a surge in promotional marketing emails every year, making it pretty difficult to stand out in the inbox. These ones managed to…
Design
What we’ve learnt from randomly testing #EmailWeekly
If you receive the #emailweekly regularly, you have been subject to innovative/ridiculous designs, delayed sends, obscure subject lines and the odd error here and there. Some of these were on purpose, others weren’t. I guess you could say we’ve kind of learnt something from each one. We like…
Summer Showcase: Virgin America Animations
With summer almost over, I thought I’d take a look back at some of my favourite campaigns from this summer and (slightly) beyond. First up, Virgin America. Recognised as one of the most innovative companies of 2015, it came as no surprise to me when these little gems began…
Email Inspiration: You’ve been Harvey Nicked
Marketers spend a lot of time thinking up clever, witty, interesting content ideas for campaigns (and spend a lot of money implementing them). What if the content you need is already sitting there in front of you; disguised as some boring yet meaningful security measure. Harvey Nichols…
Ecommerce Newsletter Inspiration
If you send a couple of email campaigns a week with the same messages, predictable clearances and spotlight products, it’s easy to become repetitive to your subscribers. It can get frustrating for the email marketer involved, too. It’s great seeing brands get creative and trying new…