Tube Strike Tuesday
There’s currently a series of tube strikes in London over the next few weeks, and as ever, some brands have been canny in using it as a subject for email campaigns.
Author: Elliot Ross
What would a Gmail snooze button mean for email marketers?
Rumour has it that Google are experimenting with adding a snooze button to the mobile Gmail app. According to Geek.com, a snooze button would allow users to effectively save their email for later.
The Email of Things: Extending the Traditional Email Call to Action
Here at the ActionRocket studio we’ve been experimenting with some Internet of Things type gadgets, most recently with our internet connected bus stop sign. One of the things that’s intriguing about this is how this kind of logic can be added to email — what…
Images off: McDonald’s leads the way
We’ve talked before about making the experience better for users with images turned off, but it’s still something that is frequently missed by email coders. This example from McDonald’s includes a few best-practice techniques, such as styling Alt-text and clever use of background colour, plus…
Gmail introduces a new look, social style, Promotions tab
Much has been made of Google’s previous efforts to split the Gmail inbox into different tabs. In their first incarnation, messages were sorted into either Primary, Social, Updates or Promotions sections based on their content. Marketers’ reactions were varied, but there was a general consensus…