Author: Elliot Ross

Email Inspiration: Size? gathering user data

Email Inspiration: Size? gathering user data

We love this email from UK streetwear retailer Size? Aside from being a campaign for their current sale, it doubles as an effective user-preference collection email. The shoe size that the user clicks on can be captured and future campaigns can be tailored for that,…

How we made the #emailweekly newsletter

How we made the #emailweekly newsletter

Last week we sent our first #emailweekly newsletter, which replaces our old feedburner email alert that auto-sent when we’d written a new blog post. Now, being a blog about email design, we were never really happy with how the old emails looked, but at the…

Highlights from Completely Email Conference 2014

Highlights from Completely Email Conference 2014

Last week we went to the inaugural Completely Email conference in Central London. Speakers included Becs Rivett, Kirsty Trainer, Alex Ilhan, Mark Robbins and Tim Watson.

Are soft opt-ins a good email experience?

Are soft opt-ins a good email experience?

When you visit a supermarket in the UK, one of the first things you have to do is give a pound coin deposit before you can get hold of a shopping trolley (sorry, cart). It is an awful way to start a customer relationship. It…

Realmac: Cleaning up our list

Realmac: Cleaning up our list

I’ve not seen many campaigns like this, so thought it’d be a good share. This email from software house Realmac is almost entirely about unsubscribing – giving people who aren’t interested in receiving future emails a chance to opt out, and in the process tidying…