This mailing dropped into my inbox at 8.55am – literally the last minute, as it contains offers for quick selling event tickets that go on sale at 9am. A risky strategy, but a clever one as it’s right at the top of the inbox when…
This simple mailing from Dyson borders on sparse, but conveys a single message in a well executed manner. It’s very on-brand for Dyson, a company that is led by design and concentrates on the job at hand without adding extra superfluous features. The minimal colour…
These days there’s a great selection of email marketing and design blogs out there, posting a ton of useful stuff – Here’s some useful links and discussion we’ve uncovered in the last week. 10 Useful Usability Findings and Guidelines Most of this is aimed at…
This short New Years Solus email from boutique hotel site Splendia is a great example of how social media activity can be combined with email in a non intrusive way. The “Share on Twitter” links are high profile and above the fold, but their understated…
This blog post is about how you can improve your email marketing performance by including a quick summary right at the top of your mailing. See that there? It’s the first thing you read and it gives a quick summary of what this piece is…