Tag: ux

Are Companies Living Up to Their UX Potential?

Are Companies Living Up to Their UX Potential?

It’s not too uncommon to become frustrated by an unresponsive CTA or an ‘unavailable’ web page on your mobile device. It is nevertheless surprising the amount of small (and large) companies that do not see this as a pressing issue, in terms of conversions and…

Focus group results: the importance of a streamlined user experience

Focus group results: the importance of a streamlined user experience

Having recently completed my degree in Digital Marketing Communications at Manchester Met University, I have this useful piece of research laying around. Instead of having it sit there, benefitting no one, I thought I would repurpose some of the insights as blog posts to share…

Industry Weekly Wrap-Up

Industry Weekly Wrap-Up

Our links cover email, design and user experience this week. Enjoy our industry wrap-up and let us know if you think there’s something we missed! 1. Fantastic UX Decisions: Making a Good User Experience InsertHTML 2. 25 powerful triggers for laser guided marketing campaigns Econsultancy 3.…