Focus group results: the importance of a streamlined user experience

Having recently completed my degree in Digital Marketing Communications at Manchester Met University, I have this useful piece of research laying around. Instead of having it sit there, benefitting no one, I thought I would repurpose some of the insights as blog posts to share with you lovely people. This is part one…

Entitled ‘Mobile responsive design – retaining customers with delightful content, anywhere’, the research looked into the effects that web and email render quality has on user behaviour and the implications for brands. As well as interviewing 4 industry professionals, the study also questioned two focus groups of students. The aim here was to identify themes in how users interact with different levels of (website and email) quality from a mobile device. Continue reading Focus group results: the importance of a streamlined user experience

Industry Weekly Wrap-Up

Our links cover email, design and user experience this week. Enjoy our industry wrap-up and let us know if you think there’s something we missed!

1. Fantastic UX Decisions: Making a Good User Experience InsertHTML
2. 25 powerful triggers for laser guided marketing campaigns Econsultancy
3. Why I don’t love special characters: Part 1 by Luke Glasner eDataSource
4. Christopher S. Penn on Why Email Marketing is Here to stay SalesForce
5. Designing effective email subject lines for action not open Zettasphere
6. Instagram update with 15 second video support now available on iOS and Android TNW
7. Web Designing For Mobile Devices: 12 Ruling Trends Of Present And Near Future GDJ
8. 10 Most Pointless Websites On The Internet… Like Really… TrendBlog