Twitter have just announced the ability to add an email signup form to a promoted tweet, using the new Lead Generation Twitter Card. Aside from being able to add text to the tweet, you can also add an image, some call to action text and…
I’ve posted tips on integrating email marketing with social media before, but this example of an editorial email from XYDO puts some of that into practice. This campaign is mailed daily and provides an update on the day’s current news stories (based on my preferences).…
This campaign from London bowling lane company All Star Lanes features an attractive design, and is built with a good structure – featuring plenty of web text and optimisations for users with images disabled. There are also prominent links to join the brand’s pages on…
A couple recent email marketing articles that are worth checking out: Twitterize Your Email Subject Lines A really insightful post from Aweber about manimizing the size of your subject lines and making a few words work as hard as possible. Adding Background Images to HTML…
Made.com are a furniture retailer with a difference – users vote on the next product to get made, and then once enough orders are placed they go into production. Their email is refreshingly bright, and employs a simple spectrum of colours – this really helps…