On Tuesday I attended The Internet Advertising Bureau (IAB) Upfronts event for Twitter in London, with a whole range of hosts and speakers including a couple of celebrities!
Twitter have just announced the ability to add an email signup form to a promoted tweet, using the new Lead Generation Twitter Card. Aside from being able to add text to the tweet, you can also add an image, some call to action text and […]
I’ve posted tips on integrating email marketing with social media before, but this example of an editorial email from XYDO puts some of that into practice. This campaign is mailed daily and provides an update on the day’s current news stories (based on my preferences). […]
This campaign from London bowling lane company All Star Lanes features an attractive design, and is built with a good structure – featuring plenty of web text and optimisations for users with images disabled. There are also prominent links to join the brand’s pages on […]