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Using Social Media to support an Editorial Email

I’ve posted tips on integrating email marketing with social media before, but this example of an editorial email from XYDO puts some of that into practice. This campaign is mailed daily and provides an update on the day’s current news stories (based on my preferences).

First off, there’s clear links to share individual pieces of content on each article – driving users to tweet or Facebook like content. There’s also the option to share the whole email, but we’ve found that users are often more likely to share actual content rather than the entire mailing.

Another cool thing is that because I signed up for the site using Twitter authorisation, XYDO can now access some of my Twitter data, including my user image. They’ve taken this and included it in the email, which helps both increase personalisation and maintain the social media context of the email.

There’s also a prominent call to action to update your preference data, which is important for a daily update email.

Around the web: Recent Email Marketing blog posts

A couple recent email marketing articles that are worth checking out:

Twitterize Your Email Subject Lines

A really insightful post from Aweber about manimizing the size of your subject lines and making a few words work as hard as possible.

Adding Background Images to HTML Emails

Something that’s not as straightforward as it sounds in email code. Good advice from Campaign Monitor.

e-Dialog is Hiring

We have roles in our expanding Central London (Soho) office – I’m looking for web designers with good HTML who are looking to work on interesting projects for a kick ass client list. There’s graduate and mid level roles available, if that sounds interesting then get in touch – my email is on the sidebar.

e-Dialog London is also looking for HTML Developers, Campaign and Account Executives and Account Managers. Likewise get in touch for more info.