MoviePeg is a great little stand for iPad and iPhone (find out more here). Their valentines offer email borders on minimalist – there’s a very simple design, combined with a high-impact image.
The video call to action quickly drives the user to a landing page where they can watch a short video and purchase a MoviePeg online, and the text underneath really only serves as a back-up if images aren’t displayed. Whilst the copy is short and sweet, a simple tweak could be to pull the voucher code out into it’s own box to boost it’s prominence.
This email from UK rail ticket booking website TheTrainLine grabbed my attention, as both the subject line and the main headline were custom-published with data that’s personal to me. The subject line also serves to highlight the key benefit of booking with The Train Line – that you save cash over buying tickets on the day.
Amazon UK are taking an interesting approach introducing a Black Friday campaign to the UK market this year – Traditionally the UK has never really had such an event, perhaps an equivalent is the January sales. It’ll be interesting to see how successful it is for them, and if indeed the concept of ‘Black Friday’ is successful as a sales driver with the British public.
Le Creuset’s UK emails hit a good balance between editorial content and product copy, plus the design is clean and friendly. The build is also pretty robust, with plenty of web text and some nice coding workarounds.
Boden do consistently great emails. Whilst there’s probably a few best practice email tweaks to make, the concept and artworking is always spot on. If you don’t already receive them, I recommend signing up.
Here’s five stand out emails from the last few months: