I like this Kiehl’s email, simply because it features products that are customer favourites. A lot of ecommerce emails out there are all about products the store wants to shift, which is great, as long as they’re also what the customer is after. Even if […]
Tag: retail email design
Fab.com is an invitation only private design store – and has recently launched their daily inspiration email. It’s a good example of a well designed ecommerce campaign – there’s lots of lovely image shots, clear calls to action and a clear hierarchy between the products […]
UK entertainment retailer HMV‘s new ticket email is a great case study in well-designed retail email. There’s a strong lead with the primary content – with such a strong branding that the store logo is allowed to drop back. The ‘in this issue’ section pulls […]
Change of address emails are often sent when a company moves to a new email marketing provider, mainly in order to improve deliverability. Their purpose is two fold – the core message is for the user to add the new sending email address to their […]
This sale email from UK clothing company Howies is a perfect example of letting a single, impactful message lead both the creative and copywriting of an email campaign. The result is a no nonsense email that engages people and gets the point across quickly.